Campaigns and Political Marketing in Political Science Context

Steger, Wayne P.; Kelly, Sean Q.; Wrighton, J. Mark

doi:10.1300/j199v05n01_01

Cited by 8 publications

(5 citation statements)

References 12 publications

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“…Elections are the climax of intense group competition over state resources and policy control that promote both ingroup cohesion and outgroup threat amongst political parties and interest groups (Dunning 2011; Iyengar and Simon 2000; Schattschneider 1960; Wilkinson 2004). Electoral competition catalyzes elite mobilization efforts with the mass electorate in jostling for power at the polls (Box-Steffensmeier and Lin 1997; Lindberg 2010; Steger, Kelly, and Wrighton 2006). Such mobilization may persist even after an election during any disputes or protests over election results or coalition formation (Fisher 1999; Tucker 2006).…”

Section: The Electoral Cycle Identity Salience and Discriminationmentioning

confidence: 99%

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Does Electoral Competition Exacerbate Interethnic or Interpartisan Economic Discrimination? Evidence from a Field Experiment in Market Price Bargaining

Michelitch

2015

Am Polit Sci Rev

120

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Does political competition exacerbate economic discrimination between citizens on ethnic or partisan cleavages? Individuals often discriminate on group lines in ordinary economic activities, especially in low-income settings. Political competition, and thus mobilization of partisan and ethnic groups, waxes and wanes over the electoral cycle. This study therefore investigates discrimination over the electoral cycle in a commonplace yet consequential economic activity: market price bargaining. By conducting field experiments on taxi fare bargaining at three points in time around Ghana’s 2008 election, the research reveals that drivers accept lower prices from coethnics regardless of temporal proximity to the election. However, only at election time, drivers accept lower prices from copartisans and demand higher prices from noncopartisans. In sum, political competition affects commonplace economic transactions between citizens on the partisan cleavage. This study is the first to show evidence of interpartisan discrimination in everyday behavior and expands our knowledge of electoral cycle effects.

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Section: The Electoral Cycle Identity Salience and Discriminationmentioning

confidence: 99%

“… 5 The positive correlation, and mutual reinforcement, between partisanship strength and political participation is a well-known empirical regularity (Brader and Tucker 2001; Campbell et al 1960; Clarke and Stewart 1998; Dinas 2014; Fowler and Kam 2007; Gerber, Huber, and Washington 2010; Huddy 2013; Steger, Kelly, and Wrighton 2006; Wilkinson 2004). …”

mentioning

confidence: 99%

Does Electoral Competition Exacerbate Interethnic or Interpartisan Economic Discrimination? Evidence from a Field Experiment in Market Price Bargaining

Michelitch

2015

Am Polit Sci Rev

120

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“…For example, many studies consider the nature and effect of messages from members that are filtered through another source (such as a news broadcast) before reaching the public. When a member engages in this type of communication, he or she surrenders a large amount of control over the timing, context (Steger, Kelly, & Wrighton, 2006), and content of the message conveyed to constituents (Flowers, Haynes, & Crespin, 2003).…”

Section: Why Use Twitter?mentioning

confidence: 99%

Twitter

Lassen

Brown

2010

Social Science Computer Review

183

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The rapid rise of Twitter and other social media tools has enticed many members of Congress to personally use these services. Such waves of technological adoption are comparatively rare in Congressional history, leaving us with little knowledge about why some members of Congress adopt new technologies while others do not. We find that Twitter adoption and use are relatively difficult to predict. Members are more likely to use Twitter if they belong to the minority party, if their party leaders urge them to, if they are young, or if they serve in the Senate. Surprisingly, we find that electoral vulnerability has little or no effect on Twitter adoption or use.

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“…Political scientists have tended to anchor their research on political marketing phenomena on descriptive studies, whereas those from the marketing domain are inclined toward normative management theory (Butler and Collins, 1994;Henneberg, 2002;Scammell, 1999;Steger et al, 2006). Each line of enquiry has contributed to ongoing development, and, presumably, will continue to do so.…”

Section: Conclusion and Research Directionsmentioning

confidence: 99%

Considerations on the evolution of political marketing theory

Butler

Harris

2009

Marketing Theory

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The significance of politics and election for societies demands the integrated engagement of researchers in politics and marketing. The natural diversity of political contexts, structures and processes complicates the process of theory development in political marketing, but continuous change in political marketplaces provides a rich ground for study. Recent considerations on the evolving dominant logic of marketing — a perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships — resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed.

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Campaigns and Political Marketing in Political Science Context

Cited by 8 publications

References 12 publications

Does Electoral Competition Exacerbate Interethnic or Interpartisan Economic Discrimination? Evidence from a Field Experiment in Market Price Bargaining

Does Electoral Competition Exacerbate Interethnic or Interpartisan Economic Discrimination? Evidence from a Field Experiment in Market Price Bargaining

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Considerations on the evolution of political marketing theory

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