CAN CONSUMPTION MAKE YOU HAPPY? ( Exploring Student’s Quality of Life from Marketing Perspective )

Jan, Muhammad Tahir; Zain, Osman M.; Jehangir, Muhammad

doi:10.4172/2162-6359.1000001

Cited by 4 publications

(3 citation statements)

References 26 publications

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“…Circular economy and marketing have a strong bond that has been built over many decades. From the old concepts of marketing, namely production orientation (Kotler et al, 2015) to a more contemporary concept of quality-of-life marketing (Jan et al, 2011;Lee & Sirgy, 2004;Sirgy, 2001), marketers have always swiftly adopted to those concepts that positively impact the environment. It is evident by looking at the transition of marketers/ companies to sustainable concepts, like green marketing, where the focus is on undertaking activities with minimum impacts on the environment and ensuring sustainability (Groening et al, 2018;Dangelico & Vocalelli, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing the Purchase of Circular Economy Products: A Comparative Analysis of Malaysia and Turkey

Jan

2022

IJBS

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Irresponsible production and consumption of products are the main reason for environmental decimation. To mitigate this alarming burden on the environment, a new approach has been proposed, called “The Circular Economy”. The main objective of this system is to introduce new systems of production, consumption, and disposal, for growing global prosperity. This philosophy is also aligned with the United Nations goals of sustainability, commonly known as SDGs, particularly, the goal of responsible production and consumption (SDG No. 12). Circular economy from a marketing perspective has been hardly explored and/or investigated. This research, therefore, attempts to extract and empirically investigate those critical factors related to the circular economy that have an impact on consumer behaviour in general, and consumer purchase intention in particular. For this purpose, the theory of planned behaviour is adapted with the addition of two more factors related to the circular economy, which are convenience/ availability, and environmental impact, as extracted from the literature to examine their effect on consumer purchase intention. Data were collected from two countries; Malaysia and Turkey, to undertake the comparative analysis. A total of 377 consumers of circular products from Malaysia, and 351 consumers from Turkey, were used for data analyses. Complex statistical techniques like exploratory factor analysis and structural equation modelling with confirmatory factor analysis and hypotheses testing were used to analyse the data. Comparative analyses were undertaken, where each finding from Malaysia and Turkey were compared, including structural model comparison. Interesting findings emerged, which will certainly contribute to helping policy-makers devise strategies that are not only sustainable and aligned with the philosophy of the circular economy but will also ensure positive consumer behaviour.

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Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing the Purchase of Circular Economy Products: A Comparative Analysis of Malaysia and Turkey

Jan

2022

IJBS

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“…• According to the American Marketing Association defines a brand as "A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers [35]. The legal term for brand is trademark.…”

Section: Brandmentioning

confidence: 99%

“…A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name" [36,37].…”

Section: Brandmentioning

confidence: 99%

Brand and Marketing Mix-A Review

Ks¹

2016

J Glob Econ

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It is the fourth "P" of marketing strategy to make aware of product among the public through various sources such as television advertisements, radio commercials, print media, internet advertisements, social media, marketing and email [25-27]. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. With the changing marketing strategy the marketing mix has evolved along with the 4P's three more P's has be evolved which are: People, Physical evidence and Process [27-29]. People: In northern India, chapatti is more preferred than in southern India, it is fact that preference of people is considered for selling of wheat flour. Thus it implies that the people's acceptance is more considered for selling of the product and services [30] (Figure 2).

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Petroleum resources and Nigerias poverty profile

Simon-Oke¹

2016

J. Econ. Int. Finance

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Nigeria as one of the oil producing and resource rich nations in sub-Sahara Africa, with her considerable contribution to the world total oil output still maintained high level of poverty among her teeming population. The present development in the oil industry has demanded for an empirical investigation into why despite the endowed petroleum resources, the Nigeria's poverty level has not positively improved. The study however, employed Vector Auto-regression (VAR) model, with cumulative Impulse-response and variance Decomposition Analysis using time series data between 1981 and 2012. The study revealed high rate of poverty despite the numerous advantages derived by the country from petroleum resources. The unfolding event is that the country experienced increasing revenue from petroleum products with corresponding increase in poverty level. The study however suggested an improving capacity of oil production for domestic market, as well as transparent and judicious use of oil proceeds to affect the lives of many Nigerians positively and reduce poverty level in the country.

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CAN CONSUMPTION MAKE YOU HAPPY? ( Exploring Student’s Quality of Life from Marketing Perspective )

Cited by 4 publications

References 26 publications

Factors Influencing the Purchase of Circular Economy Products: A Comparative Analysis of Malaysia and Turkey

Factors Influencing the Purchase of Circular Economy Products: A Comparative Analysis of Malaysia and Turkey

Brand and Marketing Mix-A Review

Petroleum resources and Nigerias poverty profile

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