Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)

Nurlinda, Nurlinda; Napitupulu, Ilham Hidayah; Wardayani, Wardayani; Azlina, Azlina; Andina, Arie; Ulfah, Almira Keumala; Supriyanto, Supriyanto

doi:10.4108/eai.11-12-2019.2290850

Cited by 10 publications

(6 citation statements)

References 7 publications

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“…One of the main stakeholders of a company is customers, and customers' trust is a crucial aspect in business environment nowadays (Herath et al, 2020). This research result is endorsed by Nurlinda et al (2020) in the context of e-commerce adoption and by Herath et al (2020) in relation to the adoption of Information Security Solutions. Evidently, this implies that banks must keep up with envolving business competition and embracing the advancements of the digital era.…”

Section: External Pressure On Fintech Adoptionmentioning

confidence: 56%

Factors Influencing the Adoption of Financial Technology and Net Benefit in Indonesian Banking

2023

Proceedings of the 17 Th International Conference on Interfaces and Human Computer Interaction 2023 (IHCI 2023), the 17th Inter

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The aim of this research is to analyse the factors influencing the adoption of financial technology and net benefit in the banking industry. The method employed was a survey by distributing the questionnaires using convenience sampling among 200 employees working in Indonesian banks. Data was analysed using partial least square (PLS). The results show that performance expectancy, firm readiness, external pressure, and government supports have positive influences on the adoption of financial technology. Nevertheless, perceived risk negatively affects the adoption. In addition, the adoption of financial technology positively influences net benefit. This research results can assist the decision-making process not only for banking industry to take the good opportunity from financial technology but also for government to build regulation of financial technology.

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Section: External Pressure On Fintech Adoptionmentioning

confidence: 56%

Factors Influencing the Adoption of Financial Technology and Net Benefit in Indonesian Banking

2023

Proceedings of the 17 Th International Conference on Interfaces and Human Computer Interaction 2023 (IHCI 2023), the 17th Inter

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“…(Febriyantoro & Arisandi, 2018) Digital marketing atau pemasaran digital merupakan pemanfaatan teknologi untuk melakukan pemasaran secara digital. (Wibowo & Haryokusumo, 2020) (Abidin Achmad et al, 2020) (Nurlinda et al, 2020) mengemukakan adanya pengaruh positif atas pemanfaatan aplikasi berbasis digital (digital marketing) terhadap kinerja keuangan sehingga meningkatkan pendapatan.…”

Section: )unclassified

Pendampingan UMKM Hebat dengan Inovasi Produk, Pemasaran Digital, dan Pengelolaan Keuangan Pada Usaha Cekeremes di Kecamatan Medan Tuntungan

et al. 2021

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Kegiatan ini bertujuan untuk mendampingi UMKM mitra yang ada di lingkungan Kelurahan Baru Ladang Bambu Kecamatan Medan Tuntungan Kota Medan agar “naik kelas”. Pengabdian ini dilaksanakan pada bulan Juni 2021 oleh tim pelaksana yakni 4 orang dosen STIM Sukma Medan, 1 orang dosen Politeknik Negeri Medan, 2 orang dosen Politeknik Cendana, dan 1 orang dosen Politeknik LP3i Medan bersama dengan kelompok usaha cekeremes di Medan Tuntungan yang dihadiri sebanyak 9 orang. Materi yang disampaikan pada kegiatan pendampingan ini yaitu inovasi produk, pemasaran berbasis digital, dan pengelolaan keuangan usaha cekeremes. Hasil dari kegiatan pengabdian ini meningkatkan pengalaman dan pengetahuan pelaku usaha cekeremes Baru Ladang Bambu Kecamatan Medan Tuntungan terkait akan perlunya inovasi produk seperti perbaikan packaging dan bentuk agar semua kalangan dapat menikmati cekeremes, dengan begitu berdampak positif pada peningkatan pendapatan. Kemudian penerapan pemasaran berbasis digital, era industri 4.0 telah menggeser sistem transaksi yang ada sebelumnya. Penerapan digital marketing dapat memperluas pangsa pasar. Kemudian pengelolaan keuangan usaha. Pelaku usaha cekeremes telah mampu menghitung Harga Pokok Produksi secara mandiri.

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“…This is because e‐commerce allows SMEs to reach a broader market, improve efficiency and productivity, and reduce operating costs. (Nurlinda et al, 2020; Tetteh & Burn, 2001).…”

Section: Introductionmentioning

confidence: 99%

Determinants influencing SMEs in E‐commerce adoption through local government facilities in Indonesia: Mixed methods approach

Harmawan,

Ridho

2023

E J Info Sys Dev Countries

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The entry of SMEs into the E‐Commerce network is influenced by various variables that can affect success in the business world. This study examines the determinant factors contributing to SMEs competing in the world of E‐Commerce. In addition, this study also examines several factors that can influence SMEs in entering digital market networks. This research uses a mixed method with an explanatory design approach. For the first stage, this study was analyzed using a quantitative approach by surveying 56 SMEs members of the Banyuwangi-mall.com E‐Commerce in Banyuwangi City, East Java Province, Indonesia. Quantitative data analysis was carried out by utilizing the Smart PLS 4 application. Furthermore, to carry out a more in‐depth analysis, a qualitative stage was carried out by conducting semi‐structured interviews with 13 SMEs owners who are members of Banyuwangi-mall.com E‐Commerce marketing. The study results show that the factors influencing SMEs to enter e‐commerce networks are regulatory support, competitor pressure, and the stability of information technology infrastructure. In contrast, the characteristics of the supporters/leaders and budget variables negatively influence the characteristics. The negative relationship between leader characteristics is caused by two things: the dominance of the role of creative houses and the lack of orders received by SMEs on the Banyuwangi-mall.com website. As for the budget aspect, the absence of a particular budget for SME activities in Banyuwangi-mall.com online marketing is the reason for needing a positive influence.

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Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)

Cited by 10 publications

References 7 publications

Factors Influencing the Adoption of Financial Technology and Net Benefit in Indonesian Banking

Factors Influencing the Adoption of Financial Technology and Net Benefit in Indonesian Banking

Pendampingan UMKM Hebat dengan Inovasi Produk, Pemasaran Digital, dan Pengelolaan Keuangan Pada Usaha Cekeremes di Kecamatan Medan Tuntungan

Determinants influencing SMEs in E‐commerce adoption through local government facilities in Indonesia: Mixed methods approach

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