Can education empower women through entrepreneurial marketing

Abstract

Purpose This paper aims to find the role of education in enhancing the status of women entrepreneurs through empowerment and self-employment. This will also help in upliftment of women and community services being contributed by them. The data were collected from all over India (east, west, north and south). Design/methodology/approach The empirical study aims at developing the understanding about role of nature of business-influencing community services through women entrepreneurship. Several organizations from manufacturing and services sectors were selected for the empirical study established by women entrepreneurs. Findings The data were collected through a questionnaire survey, observations and an interview method. There is a significant relationship between size of the business expansion and the sector of business and profit generated for enhancing community services through women entrepreneurship. Research limitations/implications This implies that in the Indian context, mostly women entrepreneurs invest and set up enterprises mostly in sectors of beauty, retail, food and childcare, other sectors that require less investment, less manual labor and comparatively non-heavy engineering sectors. Originality/value The results show that the expansion plan is dependent on the profits and objective of community services generated in the business.

Analysis of barriers to women entrepreneurship through ISM and MICMAC

“…Sharma (2013) identified the following barriers to women entrepreneurship: family ties, male-dominated society, exploitation by middle men, insufficient educational background, societal barriers, insufficient raw material, problem in accessing financial resources, intense competition, high production cost, legal formalities, restricted mobility, absence of entrepreneurial aptitude, insufficient managerial capabilities, low risk-bearing capacity and lack of self-confidence. Several other scholars have, in the past, examined the various barriers to women entrepreneurship in different contexts (Al-Sadi et al, 2011;Arul Paramanandam and Packirisamy, 2015;Bhardwaj, 2018;Bogren and von Friedrichs, 2016;Brindley, 2005;Chawla and Sharma, 2016;Chovwen. 2007, Chowdhury, 2007Deshpande and Sethi, 2009;Dzisi, 2008aDzisi, , 2008bGorji et al, 2012;Irwin andScott, 2010, Ismail andIbrahim, 2008;Jones and Iredale, 2014;Mathew, 2010;Mbithi, 2015;Munkejord, 2017;Mwobobia, 2012;Niazkar and Arab-Moghaddam, 2011;Ratten et al, 2018aRatten et al, , 2018bSandhu et al, 2012;Shukla et al, 2018;Tillmar, 2016;Turkina and Thi Thanh Thai, 2013).…”

Organic food women entrepreneurs-TISM approach for challenges

“…Literature in this field highlights a few of the factors because of which women get oriented towards food entrepreneurship. Few of them may be reiterated as; because they want to contribute towards CSR activities (Bhardwaj, 2018;Pivato et al, 2007) to protect the environment (Hofer, 2008;Mukherjee et al, 2018) for developing brand reputation (Hofer, 2008) personal desire and attitude to work for the society by providing healthy food options (Hofer, 2008;Mukherjee et al, 2018).…”

Lifelong activism and women’s entrepreneurship: how a social movement organization improves conditions for self-employed women in India

“…Women feature among the most excluded groups in emerging economies (Bhardwaj, 2018) for a variety of reasons. In some countries, religion and culture severely hinder their participation in the market (Mair and Marti, 2009).…”