Organic food women entrepreneurs-TISM approach for challenges

Abstract

Purpose Organic food is getting attention these days from consumers and producers, in pursuit of safe and chemical-free food. In India, there is an upsurge in entrepreneurs in the organic food sector, with women entrepreneurs signalling higher numbers. Women entrepreneurs have the potential to contribute significantly to the field of organic food; the only requirement is to address the challenges faced by them. This paper aims to attempt at exploring and modelling the challenges faced by women entrepreneurs in the organic food sector. Design/methodology/approach Significant challenges were identified through literature review, primary data collection and expert opinions. The identified challenges were then modelled through total interpretive structural modelling and fuzzy-matriced impact cruises multiplication applique techniques to give a meaningful contextual relationship. Findings This study identified “poor government support” and “less awareness” amongst the stakeholders, as the most strategic challenges with the highest driving power to influence other challenges. In contrast, “low funding options” and “fewer buyers” emerged as the most dependent challenges for organic food women entrepreneurs in India. Originality/value The model proposed in the study gives a roadmap for different stakeholders in the food industry to scale up organic food women entrepreneurs in India.

Analysis of drivers for anti-food waste behaviour - TISM and MICMAC approach

“…Since its inception, it has been used for theory building decision-making across manufacturing and service sectors (Menon and Suresh, 2020), and therefore, score well to be used in this study. Incorporating MICMAC analysis within the TISM approach support the modelling of factors based on their driving and dependence power and is also equally established in the literature (Dahiya et al , 2021; Shaik and Dhir, 2021; Jena et al , 2017; Mohanty, 2018). Reachability matrix is used to drive dependence power and driving power.…”

“…Incorporating MICMAC analysis within the TISM approach support the modelling of factors based on their driving and dependence power and is also equally established in the literature (Dahiya et al, 2021;Shaik and Dhir, 2021;Jena et al, 2017;Mohanty, 2018). Reachability matrix is used to drive dependence power and driving power.…”

“…Previous research has established the significance of the TISM approach for establishing interrelationships between enabling factors, challenges and strategies related to various research domains (Menon and Suresh, 2020). TISM is an extension of the interpretive structural modelling (ISM) technique, where interpretive logical reasoning is introduced while carrying out the structuring and contextual modelling of a set of different and related variables (Dahiya et al , 2021; Hasan et al , 2019; Jena et al , 2016; Prasad et al , 2018; Singh et al , 2003). The interpretive matrix of TISM covers the gap of ISM where it lacks to describe the interrelationships between the variables.…”

Modelling the Enablers for Branded Content as a Strategic Marketing Tool in the COVID-19 Era

“…Total interpretive structural modelling (TISM) is a qualitative approach for identifying the contextual relationships between the factors under study [49,50]. TISM highlights the driving power or dependence of one factor over others and thereby identifies the significant linkages.…”

A novel consumer preference mining method based on improved weclat algorithm

“…In terms of education level, 6.50% of participants have primary school education and below, 14.0% have a junior high school education, 19.50% have a high school education, 19.60% have a college education and the 40.30% have a graduate degree or above. In terms of gender, a total of 52.30% of the participants are female, while the other 47.70% are male (Dahiya et al, 2021). In terms of profession, the enterprise personnel accounts for the largest percentage (27.80%).…”