The ornamental aquatic industry involves the global commercial trade of live aquatic organisms such as fish, invertebrates and plants. It comprises a range of businesses including collectors, breeders, exporters, importers and retailers. Together, these form a supply chain through which aquatic organisms pass from their point of origin to the end point e.g., domestic aquaria and ponds. On a worldwide basis, the legal and legitimate ornamental aquatic trade is subject to regulation and monitoring throughout the majority of its supply chain. Approximately 90% of ornamental freshwater fish species traded are captive‐bred, but, due to their complex breeding cycles, 90–95% of ornamental marine fish species are wild‐caught. The ornamental aquatic industry and consumers therefore have a responsibility to ensure that wild‐caught species are sourced sustainably, legally and to good welfare standards. Such good practice should be considered a necessity for the longevity, not only of the ornamental aquatic industry, but of the livelihoods which depend on it and the future of ecosystems dependent on such communities.