2021
DOI: 10.1017/s0003055421000423
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Can Exposure to Celebrities Reduce Prejudice? The Effect of Mohamed Salah on Islamophobic Behaviors and Attitudes

Abstract: Can exposure to celebrities from stigmatized groups reduce prejudice? To address this question, we study the case of Mohamed Salah, a visibly Muslim, elite soccer player. Using data on hate crime reports throughout England and 15 million tweets from British soccer fans, we find that after Salah joined Liverpool F.C., hate crimes in the Liverpool area dropped by 16% compared with a synthetic control, and Liverpool F.C. fans halved their rates of posting anti-Muslim tweets relative to fans of other top-flight cl… Show more

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Cited by 64 publications
(34 citation statements)
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“…Miroslav Klose, Lukas Podolski, Ilkay Gündoğan, Mesut Özil). This explanation is supported by a study demonstrating the beneficial effects of FC Liverpool's star player, Mohamed Salah, on Islamophobic prejudices in England (Alrababa'h et al, 2021).…”
Section: Discussionmentioning
confidence: 87%
“…Miroslav Klose, Lukas Podolski, Ilkay Gündoğan, Mesut Özil). This explanation is supported by a study demonstrating the beneficial effects of FC Liverpool's star player, Mohamed Salah, on Islamophobic prejudices in England (Alrababa'h et al, 2021).…”
Section: Discussionmentioning
confidence: 87%
“…In this study, I utilize targeted Facebook advertisements to recruit immigrant respondents with non-Western backgrounds. This is a novel research design, previously used to study political behaviour among other specific subgroups (Hirano et al, 2015;Alrababa'h et al, 2021). My study is, however, the first to use Facebook advertisements as a tool to recruit immigrant respondents.…”
Section: Introductionmentioning
confidence: 99%
“…Social media data is increasingly being used in research to answer societal questions. Twitter, in particular, has become a valuable tool for researchers providing insight into topics ranging from islamophobia and football (Alrababa'H et al 2021), to species conservation (Roberge 2014). As well as being an analytical tool, Twitter itself has a role in shaping our society as demonstrated by its use in protests and activism (Bosch 2017;Ince et al 2017).…”
Section: Introductionmentioning
confidence: 99%