“…Staying within the linguistic dimension, the tradition of research on the relationship between language and gender (see Freed, 2003) has come to deal with the use of sexist language in terms of its psychological and social impli- Research has shown the consequences of using this sexist form, finding that it undermines motivation, self-esteem, professional performance, and the effectiveness of women by threatening their sense of belonging (see e.g., Briere & Lanktree, 1983;Cameron, 1998;Cralley & Ruscher, 2005;Gaucher, Friesen, & Kay, 2011;McConnell & Fazio, 1996;Merkel, Maass, & Frommelt, 2012;Mucchi-Faina, 2005;Sczesny, Formanowicz, & Moser, 2016). This type of literature, in empirically showing the negative consequences of the usage of these specific linguistic forms on women themselves (see e.g., Bem & Bem, 1973;Crawford & English, 1984;Crawford & Unger, 2004;Gastil, 1990), also shows that these forms create a pervasive collective androcentric imaginary that renders women invisible (e.g., Ng, 2007;Stahlberg et al, 2007).…”