2010
DOI: 10.1007/978-3-642-14749-4_28
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Can Mirror-Reading Reverse the Flow of Time?

Abstract: Across cultures, people conceptualize time as if it flows along a horizontal timeline, but the direction of this implicit timeline is culture-specific: in cultures with left-to-right orthography (e.g., English-speaking cultures) time appears to flow rightward, but in cultures with right-to-left orthography (e.g., Arabic-speaking cultures) time flows leftward. Can orthography influence implicit time representations independent of other cultural and linguistic factors? Native Dutch speakers performed a space-tim… Show more

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Cited by 68 publications
(100 citation statements)
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“…The use of an external FoR for representing temporal order is consistent with the hypothesis that the direction of the MTL depends on orthographic experience (Casasanto & Bottini, 2014;Fuhrman & Boroditsky, 2010;Ouellet et al, 2010). Reading text from left to right, whether with the eyes or the hands, leads to a similar horizontal representation of temporal order in which earlier times are located to the left of later times, independent of the position of one's hands.…”
Section: Discussionsupporting
confidence: 76%
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“…The use of an external FoR for representing temporal order is consistent with the hypothesis that the direction of the MTL depends on orthographic experience (Casasanto & Bottini, 2014;Fuhrman & Boroditsky, 2010;Ouellet et al, 2010). Reading text from left to right, whether with the eyes or the hands, leads to a similar horizontal representation of temporal order in which earlier times are located to the left of later times, independent of the position of one's hands.…”
Section: Discussionsupporting
confidence: 76%
“…Beyond showing a correlation between reading direction and the MTL, a training experiment demonstrated a causal role for reading experience in determining which direction time flows in people's minds. Exposing people who usually read from left to right to mirrorreversed orthography reversed the direction of their MTLs (Casasanto & Bottini, 2014).…”
Section: Introductionmentioning
confidence: 94%
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