“…How much harm does an insult do and (how) can it be proportionally repaid by breaking a valued object of the offender? This is particularly pertinent as theoretical literature on revenge suggests that revenge can be immoderate (Bar-Elli & Heyd, 1986;Frijda, 2007;Kim & Smith, 1993;Uniacke, 2000). This may be a direct result of offenses and revenge acts being not easily quantifiable in real life, resulting in (perceived) mismatches in severity, which may potentially cause destructive cycles of retaliation and violence (Elshout, Nelissen, & Van Beest, 2017a;Elster, 1990;Otterbein & Otterbein, 1965).…”