“…In each case, the motivation for reporting would be similar between public and private firms, except when considering communication with dispersed investors. Figure References: b superior workforce (Surroca, Tribo, and Waddock, 2010;Bhattacharya et al, 2011), c increases intangible assets (Sharma and Vredenburg, 1998;Surroca et al, 2010;Porter and Kramer, 2011), d operating efficiency gains (Spicer and Lambdin, 2012), e enhanced attractiveness of the firm's shares (Brown-Liburd, Cohen, and Zamora, 2018;Elliott, Grant, and Rennekamp, 2017), f ability to attract the socially responsible investors [funds managed over $550bn in 2012 (Glassman, 2012) and Miralles-Quir os and Miralles-Quir os (2017) note that socially responsible investment has "grown enormously and as expanded globally in recent years. "], g increased institutional ownership and analyst following, lower cost of equity capital (Dhaliwal, Li, Tsang, and Yang, 2011;El Ghoul, Guedhami, Kwok, and Mishra, 2011;Dhaliwal, Radhakrishnan, Tsang, and Yang, 2012), h ability to signal expected future performance (Lys, Naughton, and Wang, 2015), i higher valuation judgments by investors for firms publishing CSR reports (Elliott, Jackson, Peecher, and White, 2014;Cheng, Green, and Ko, 2015), j favorable borrowing terms for CSR-active firms (Roberts, 1992;Goss and Roberts, 2011;Guiral, 2012), k enhanced ability to recruit employees (Chambers et al, 1998;Knight, 2006), l superior customer relations, which can result in increased sales (Klein and Dawar, 2004;Luo and Bhattacharya, 2006;Lev et al, 2010;Kim, 2017) and m improved community relations (Spicer and Lambdin, 2012) SAMPJ 11,1…”