Can surf culture foster loyalty towards surf destinations?

Reis, Patrícia Cerqueira; Caldeira, Ana Maria de Andrade; Carneiro, Maria João

doi:10.1080/14775085.2022.2105387

Cited by 3 publications

(2 citation statements)

References 77 publications

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“…Surfing, as a lifestyle, has been grounded in surf culture, which is recognized as a potential attraction factor for certain surf destinations. The perceptions of the surf culture contribute to a better overall destination image and a higher loyalty towards the destination [104].…”

Section: Sense Of Place and Social Relations: Socioeconomic Implicati...mentioning

confidence: 99%

Pull and Push Drivers of Giant-Wave Spectators in Nazaré, Portugal: A Cultural Ecosystem Services Assessment Based on Geo-Tagged Photos

Azevedo

2023

Land

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This paper maps the cultural ecosystem services (CES) of a well-known giant-wave hotspot located in Nazaré, Portugal. The paper adopts a qualitative approach combining an auto-ethnographic direct observation of a journey and the content analysis of photos and videos posted on the YouTube and Facebook pages of tourists and operators. A total of 44 geotagged photos from a sample of 6914 photos retrieved from Flickr allowed the classification and spatial distribution of several CES: (1) recreational—surf activities; (2) aesthetic—photography; (3) spiritual—dark tourism and risk recreation; (4) intangible heritage—maritime knowledge; (5) scientific—wave height forecast; (6) sense of place; and (7) social relations. The paper also proposes a theoretical framework that highlights the pull drivers (risk recreation, storm chasing, or spectacular death voyeurism) and the push drivers (e.g., marketing campaigns and wave forecasts alerts) that explain the behaviors of the big-wave spectators/chasers during the experience journey. Public decision-makers, destination marketing organizations, tourism operators, and business entrepreneurs must acknowledge the relevance of journey mapping in order to identify the moments of stress and the touchpoints associated with peak/positive experiences generated by these CES. This study confirms some push and pull factors assessed by previous studies.

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Section: Sense Of Place and Social Relations: Socioeconomic Implicati...mentioning

confidence: 99%

Pull and Push Drivers of Giant-Wave Spectators in Nazaré, Portugal: A Cultural Ecosystem Services Assessment Based on Geo-Tagged Photos

Azevedo

2023

Land

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“…Surf tourism is a specialized market niche within the broader coastal and maritime tourism industry, in which “surfing is the main or secondary motivation, namely for the practice of surfing, to participate in surfing events, or simply to enjoy/or observe surfing activity” (Reis et al , 2022, p. 388). Thus, surf tourism includes surfers – i.e.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors shaping spectators’ consumption patterns: controversial arisings from an international sport tourism event

Mascarenhas,

Vieira,

Martins

2023

CBTH

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Purpose Sport events’ contribution to the destinations’ local economy implies in-depth knowledge of the economic benefits generated by non-resident spectators (NRS). Thus, this study aims to answer: What is the profile and shaping factors of the consumption patterns of the several types of NRS in international surf tourism events? Design/methodology/approach A total of 263 questionnaires applied to the NRS of an international surf event were collected and analysed. The identification of the NRS profile and the predictive factors of their total expenditure were performed through the correlation of factors and multiple linear regression, respectively. Findings Mostly, the event attracted generation Y NRS, with a high level of education and regular sport practice. The results showed differences among the NRS: the “casuals” included more women than men; the “extensioners” integrated the NRS whose surfing practice is higher; the “event visitors”/”time switchers” mostly integrated the domestic tourism flows; the “casuals” and “extensioners” spent the most at the destination, and those whose intention to recommend/revisit the destination, respectively, was higher; and the shaping factor that most influenced the increase in NRS expenditure was the overnight stay, added by older age, higher education level and foreign origin. Originality/value Regardless of the initial motivation that led to the trip to the destination, the results verified that the event’s attributes are capable of contributing to the recommendation/visitation of the destination. Consequently, the study of economic benefits (tangible and intangible) provided by sport events in destinations should be guided by an integrative analysis of NRS.

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The state-of-the-art in sport tourism geographies

Higham,

Vada

2024

Tourism Geographies

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Can surf culture foster loyalty towards surf destinations?

Cited by 3 publications

References 77 publications

Pull and Push Drivers of Giant-Wave Spectators in Nazaré, Portugal: A Cultural Ecosystem Services Assessment Based on Geo-Tagged Photos

Pull and Push Drivers of Giant-Wave Spectators in Nazaré, Portugal: A Cultural Ecosystem Services Assessment Based on Geo-Tagged Photos

Factors shaping spectators’ consumption patterns: controversial arisings from an international sport tourism event

The state-of-the-art in sport tourism geographies

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