2023
DOI: 10.55908/sdgs.v11i6.1199
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Can the V-Commerce be an Influencing Factors Towards Consumer Buying Behaviour

Suryakumar Murugaiah,
Rajkamal Viswanathan,
Mohammad Nabi Jageerkhan

Abstract: Objective: This study discusses on 2 aspects. First this article is aimed to give an outlook on V-Commerce as a new marketplace and its business potential. Second this article examines the Impact of V-Commerce and the factors influencing the Consumer Buying Behaviour.   Method: Data from 128 respondents in Salem who have experience with V-Commerce were collected as part of the research using convenience sampling. The GARRETT Ranking method was used to do the analysis of the data.   Resu… Show more

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Cited by 2 publications
(2 citation statements)
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“…Thus, the management innovated by using online media in publishing, documenting, and providing information because it made it easier to reach audiences without direct interaction. People are influenced by the internet through characteristics including communication, entertainment, social interactions, and product selections (Murugaiah et al, 2023).…”
Section: Resultsmentioning
confidence: 99%
“…Thus, the management innovated by using online media in publishing, documenting, and providing information because it made it easier to reach audiences without direct interaction. People are influenced by the internet through characteristics including communication, entertainment, social interactions, and product selections (Murugaiah et al, 2023).…”
Section: Resultsmentioning
confidence: 99%
“…Research [22] Found that today's Digitally driven world, businesses are transitioning from brick business to click businesses. Virtual Reality (VR) has attracted a lot of attention and is now quickly emerging as a disruptive marketing tool in various sectors.…”
Section: Related Workmentioning
confidence: 99%