Can we use Google trends to estimate the demand for plastic surgery?

Luze, Hanna; Nischwitz, Sebastian P.; Kotzbeck, Petra; Kamolz, Lars‐Peter

doi:10.1007/s00238-020-01647-7

Cited by 10 publications

(9 citation statements)

References 7 publications

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“…Furthermore, as the majority of private plastic surgery clinics are closed or have stopped doing cosmetic surgeries, many plastic surgeons in the USA and Canada are ready to lend their ventilators to public hospitals to help with the COVID-19 pandemic. Tutorials and webinars make it possible to share ideas among scientists all over the world, and they can also help us to transfer correct information to patients and their relatives while assisting them even in their own homes [4,5]. Telemedicine can deliver clinical information and promote active discussion between clinicians and patients in order to reserve post-operative follow-ups only for those patients who really need it, thus avoiding interhuman contacts and, therefore, contagion [6].…”

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confidence: 99%

Plastic surgery during the COVID-19 pandemic times

Mayer

Persichetti

2020

Eur J Plast Surg

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confidence: 99%

Plastic surgery during the COVID-19 pandemic times

Mayer

Persichetti

2020

Eur J Plast Surg

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“…Telemedicine services are being offered for many non-urgent appointments, routine surveillance encounters and follow-ups. In the USA, these visits are considered the same as in-person visits and are paid at the same rate as regular, as per CMS guidelines [34][35][36]. In our study, 72% surgeons say that less than 10% of their consultations or follow-ups were virtual in the pre-pandemic era and they rarely got appointments or queries via these platforms.…”

Section: Escalating the Role Of Social Media In A Surgeons' Practice mentioning

confidence: 95%

Evolution of aesthetic surgery in India, current practice scenario, and anticipated post-COVID-19 changes: a survey-based analysis

Thakurani

Gupta

2020

Eur J Plast Surg

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Background The declaration of COVID pandemic by the WHO can certainly be seen as a watershed era the world has witnessed in modern times. All non-essential industries and services have taken a back seat including aesthetic medicine. Over the last decade, India has witnessed a steady growth in medical tourism owing to global standards of care and services at a relatively modest cost. The following study was conducted to ascertain the sea change that this pandemic has brought into aesthetic surgeons' practice, patient management, planning and consultation. This paper throws light on the journey of Indian aesthetic surgery from its infancy to its current presence in the global market as a context of the study. We have also discussed the impact of social media on aesthetic surgeons' practice, lifestyle and its role as an emerging new method of medical education. Methods A questionnaire consisting of 62 questions divided in 3 sections was rolled out to 150 Indian aesthetic surgeons who have been practising either independently in their clinics or are associated with hospitals. A: Pre-COVID practice management and lifestyle; B: life during the lockdown; C: anticipated changes in post-COVID era. Results In the pre-COVID era, an average aesthetic surgeon was finely balancing his profession, personal lifestyle, learning, and recreation. The lockdown clamped their practices which lead into a financial drought; despite which, they were able to maintain their productivity by engaging in webinars, reading, and research. The post-COVID times demand an implementation of safety protocols along with changes in setup , regulating patient traffic, engaging in distant learning through virtual conferences, and maintaining a healthy lifestyle acquired during the lockdown. Conclusions India was rightly witnessing a surge in popularity of aesthetic surgery and medical tourism over the last decade. The corona pandemic has definitely hit this escalating growth curve hard, and it will take some time for the demand to recover. Our study revealed the following conclusions: The effect of COVID 19 demands a major change in aesthetic surgeons' professional practice like limiting consultations, changing hospital floor plan, following COVID testing, and having new safety protocols. Social media is rightly poised to be a major tool for education and marketing as also for recreation and leisure. The role of teleconsultation needs to be reprised and legalised. Webinars and virtual conferences will find more takers in future. Level of evidence: not ratable.

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“…The RSV is based on normalized search data and is presented on a scale from 0 to 100, with 100 representing the maximum number of searches in a given time period. [7][8][9][10][11][12]. Evaluation period COVID-19 is considered to have been prevalent since December 2019, and the evaluation period of 1 year was de ned as January 1, 2020, to January 1, 2021.…”

Section: Methodsmentioning

confidence: 99%

“…The peak of the search term is 100; e.g., an RSV of 50 means that a term is half as popular as the peak search term at that time. The geographical search volume is not an absolute number, but a percentage of the total number of searches in a location [7][8][9][10][11][12].…”

Section: Introductionmentioning

confidence: 99%

Trends in Online Searches for Oral and Maxillofacial Surgery During the COVID-19 Pandemic

Sato

Takahashi

2021

Preprint

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Background: Dentists and dental staff involved in oral and maxillofacial surgery (OMS) are at high risk of infection during the coronavirus disease (COVID-19) pandemic. Therefore, prevention of viral infection is essential in OMS, and attention should be paid to the trends in OMS during COVID-19. In this study, we aimed to investigate the search trends in OMS during the COVID-19 pandemic using Google Trends (GT). Methods: COVID-19 was considered prevalent from December 2019, and the search period on GT was set to 1 year (January 1, 2020–January 1, 2021). We observed trends for the following OMS-related terms: “wisdom teeth,” “TMJ” (temporomandibular joint), “dental implants,” “jaw surgery,” and “jaw fracture.” Additionally, the terms “aerosol” and “PPE” (personal protective equipment) were also used in the study. We identified the top five countries for all the aforementioned terms to confirm the trends by country. The multivariate Steel–Dwass test was used to compare the relative search volume (RSV) of the OMS-related terms, and the Mann–Whitney U test was used for comparison between the two groups of the COVID-19 prevention terms “aerosol” and “PPE.” Results: The RSV showed a decreasing trend from March to April for the terms “wisdom teeth,” “TMJ,” and “dental implants”; however, there was an increasing trend for the same terms from May onward. The term “PPE” showed a sharp increase from March to April. In comparison by country during the 1-year period, the United States had the highest RSV for “wisdom teeth” and “jaw fracture,” and Malaysia had the highest RSV for “TMJ.” Similarly, the highest RSV for “dental implants” and “jaw surgery” was in Laos and Canada, respectively. Conclusions: The COVID-19 pandemic may have altered the search trends for the terms “wisdom teeth,” “TMJ,” and “dental implants”.

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Can we use Google trends to estimate the demand for plastic surgery?

Cited by 10 publications

References 7 publications

Plastic surgery during the COVID-19 pandemic times

Plastic surgery during the COVID-19 pandemic times

Evolution of aesthetic surgery in India, current practice scenario, and anticipated post-COVID-19 changes: a survey-based analysis

Trends in Online Searches for Oral and Maxillofacial Surgery During the COVID-19 Pandemic

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