“…Several risk-risk tradeoff studies have indeed found that people favor programs that reduce cancer mortality (e.g. Jones-Lee et al, 1985;Mendeloff and Kaplan, 1989;McDaniels et al, 1992;Savage, 1993;Tolley et al, 1994;Magat et al, 1996;Van Houtven et al, 2008). Stated-preference valuation studies have found either i) little evidence that the cancer VSL is higher than the VSL for other causes of death (Hammitt and Liu, 2004;Hammitt and Haninger, 2010;Chestnut et al, 2012), ii) modest cancer "discounts" (Tsuge et al, 2005, andAdamowicz et al, 2011), or iii) large variations associated with different causes of death (cancer, respiratory disease, road traffic accidents), resulting in cancer premia of 90-156% (Alberini and Ščasný, 2011;.…”