“…Previous research suggests that there is no support for a cancer premium due to the word cancer (Hammitt & Haninger, ; Hammitt & Liu, ), and inconclusive evidence for the existence of a cancer premium in relation to contexts that differ with respect to morbidity (Adamowicz, Dupont, Krupnick, & Zhang, ; Alberini & Scasny, ; Hammitt & Haninger, ; Magat, Viscusi, & Huber, ; McDonald et al., ; Van Houtven, Sullivan, & Dockins, ; Viscusi, Huber, & Bell, ). Although Hammitt and Haninger () do not show any support for a cancer premium in relation to road traffic accidents, Alberini and Scasny () found a significant difference in the VSL of the two different contexts.…”