This article examines the relationship between candidate names as they appear on the ballot paper and voting patterns in British local elections. Specifically, it explores whether some voters favour candidates with British-sounding names over those whose names suggest either European or non-European ethnic origins. Name classification software identifies three categories of candidate: British, other European and non-European. Separate analyses of aggregate voting data are undertaken of multi-member and singlemember electoral districts. Data cover the period 1973-2012, and votes for more than 400,000 candidates are examined. In multi-member districts, after comparing within-party slates and finishing order generally, candidates whose surnames suggest a British ethnic origin perform best, while non-Europeans attract fewer votes. The analysis of single-member districts focuses on a party's vote share after taking into account the pattern of candidate recruitment across electoral cycles. It shows that vote share is adversely affected when British candidates are replaced by those with European and non-European surnames, while the opposite pattern of succession is associated with a boost in votes. It is clear that the outcome of some elections has been determined by the parties' choice of candidates.Ballot-order effects -the relationship between each candidate's position and description on the ballot paper and the number of votes received -have been investigated extensively. They affect candidates in different ways, and have led some countries to introduce measures to remove them. The identification of alphabetic bias, the tendency for candidates to gain an advantage in votes solely by virtue of being placed at or near the top of the ballot paper, prompted the randomization of ballot orders in Australia and some American states, for example.1 This removes alphabetic bias, but sometimes replaces it with positional bias -the candidate placed at the top of the ballot may obtain an advantage over competitors.2 The growing practice of including candidates' photographs on the ballot paper can lead to an association between attractiveness and vote, giving some candidates an advantage over others.3 A third category of ballot effect stems from voters' reactions to names on the ballot paper as information cues about the candidate's gender, ethnic identity and/or religious affiliation. 4 How voters react to name characteristics is a more complex problem to address than alphabetic bias, and finding a workable solution is considerably more difficult to achieve.