“…Understanding how different accounting rules impact on investment decisions is therefore important to both users of financial information and standard setters. Second, prior literature specific to accounting for the costs of self‐generated intangibles has primarily focused on the information effects pursuant to their capitalization, for example, on the value relevance of capitalized amounts, earnings quality, and forecast accuracy (e.g., Lev and Sougiannis, ; Aboody and Lev, ; Abrahams and Sidhu, ; Ahmed and Falk, ; Matolcsy and Wyatt, ; Oswald, ; Ciftci, ; Dinh et al, ; Chen et al ., ; Russell, ) or the effect on information asymmetry (Mohd, ), rather than on the question of investment efficiency. This study complements prior research by showing the impact of such an accounting rule for self‐generated intangible assets on real investment decisions.…”