Características del turismo de luna de miel: aproximación al turista chino

Abstract

RESUMENEn el presente trabajo, enmarcado en el turismo alternativo, se estudia el turismo de luna de miel, la elección del destino turístico y los turistas chinos en el mercado internacional. Se concluye que el turismo de luna de miel es un tipo de turismo alternativo específico con 5 características distintivas: larga duración y planificación, temporada propia, público objetivo joven, necesidades particulares y toma de decisión compartida. La investigación muestra que para los turistas chinos este tipo de turismo presenta sus propias peculiaridades.Palabras clave: Turismo alternativo, luna de miel, atributos del destino, turistas chinos. Characteristics of honeymoon tourism: Chinese tourist approach ABSTRACTWithin alternative tourism framework, the aim of this paper is to research tourism honeymoon, to choose the destination and to study Chinese tourists on the international market. It is concluded that tourism honeymoon is a specific type of alternative tourism with five distinctive features: long-term and planning, own season, young target, particular needs and shared decision-making. The result of the research shows that Chinese tourists have its own peculiarities for this type of tourism.

Examining honeymoon tourist behavior: multidimensional quality, fantasy, and destination relational value

“…A similar pattern of spending is observed in other countries, such as South Korea (Kim and Agrusa 2005;South Pacific Tourism Organization 2015 [SPTO]), China (Button 2014;Jing Daily 2014), and the U.K. . Considering that the demand for honeymoon tourism is increasing (SPTO 2015), many tourist destinations worldwide have devoted aggressive efforts to the honeymoon market (Jericó and Wu 2017;TAT 2017). Although global economic reports on the honeymoon segment are unavailable, industry reports from several countries indicate that the honeymoon travel market generates significant benefits for a host destination (Lee, Huang, and Chen 2010).…”

“…Perceived quality has been a focus of research in many different tourism contexts other than honeymoon tourism. Existing research has clarified the broad perspectives of honeymoon tourism, leaving many other aspects unexplored, particularly quality attributes (Jang et al 2007;Jericó and Wu 2017;Lee, Huang, and Chen 2010;Reisenwitz 2013;Ünal, Dursun, and Caber 2017). Building upon the foregoing theoretical insights of the honeymoon tourism literature, we have derived the following potential dimensions: attractions (Bulcroft, Smeins, and Bulcroft 1999;Vassiliadis 2008), destination image (Kim and Agrusa 2005), accessibility (Cong 2016;Park et al 2019;Wu and Li 2017), destination environment (Kozak 2001;Vassiliadis, 2008), hospitality of local residents (Kim, Holland, and Han 2013;Tosun, Dedeoğlu, and Fyall (2015), service providers (Lee, Huang, and Chen 2010;Wu, Li, and Li 2018), local tour products (Kim and Agrusa 2005;Lee, Huang, and Chen 2010), honeymooner privileges (Anderson 2016;Bulcroft, Smeins, and Bulcroft 1999;Penner 2009), accommodation (Lee, Huang, and Chen 2010), and dining experience (Bulcroft, Smeins, and Bulcroft 1999;Lee, Huang, and Chen 2010).…”

“…This study sought to examine which quality aspects of honeymoon tourism contribute to fantasy fulfilment to discover whether the realized fantasy develops destination relational value. Previous honeymoon literature addresses the causal links among quality, fantasy, and behavioral response in understanding honeymoon tourist behaviors (Bulcroft, Smeins, and Bulcroft 1999;Jericó and Wu 2017;Kim and Agrusa 2005;Reisenwitz 2013). Indulging in a once-in-a-lifetime moment is a vital reason that newlyweds take a honeymoon, and it is therefore important to understand what triggers honeymooner fantasies, and how fantasy affects destination relational value.…”