The performance of home-made printed carbon ink in the fabrication of a simple screen-printed carbon paste electrodes (SPCPEs) was studied. Such electrodes are applied for the potentiometric titration and hence determination of cetyltrimethylammonium bromide (CTAB) in different pharmaceuticals and water samples. The performances of the new screen printed electrodes towards CTAB are compared with those for carbon paste, coated-wire, coated graphite and polyvinyl chloride electrodes. SPCPEs have been successfully used for the potentiometric titration of CTAB in the analytical grad solutions, with a potential jump amounts to 1050 mV. The effect of plasticizer type, carbon content, binding materials, printing ink formulation, response time and printing process are optimized. The method is applied for pharmaceutical preparations with a percentage recovery of 99.20 % and RSD = 0.45. The electrodes passes a near-Nernstian cationic slope of 58.70 AE 1.3 and 56.32 AE 2.4 mV and lower detection limit of 6.8 10
À7and 5.80 10 À7 M with a reproducibility of 0.145 and 3.25 % and response time of about 3 s and exhibit adequate shelf-life of 6 and 2 months for SPCPE and CPE, respectively. The frequently used CTAB of analytical and technical grade as well as different water samples has been successfully titrated and the results obtained agreed with those obtained with commercial electrode and standard two phase titration method. The sensitivity of the proposed method is comparable with the official method indicating its possibility to be used in field measurements.