The artificial intelligence (AI)/Internet of Things initiatives being undertaken in many countries will lead to a new computing paradigm called phygital-data-centric computing, which will create data servers near the physical world and their clients on the cloud. NTT Software Innovation Center is developing technologies necessary for value-generating, cost-effective, and operable phygital-data-centric computing. In particular, it is conducting research and development in three focus areas, 1) AI computing infrastructure, 2) data hub/pipelines, and 3) advanced analytics.