International Place Branding Yearbook 2012 2013
DOI: 10.1057/9781137282552_6
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Case A Sex and the City: City Branding in Spanish Cities

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“…Branding in cities is seen in traditional product/production and architectural structures. Branding is designed especially as the places where cultural activities will be held such as architectural structures, art galleries, museums, theater halls and it constitutes the physical infrastructure of culture-based urban strategies [38]; [39]; [40]. Likewise, they are deemed important in mega cultural events, urban transformation, place-making and place marketing strategies ( [41].…”
Section: Culture Based Urban Planning and Urban Strategiesmentioning
confidence: 99%
“…Branding in cities is seen in traditional product/production and architectural structures. Branding is designed especially as the places where cultural activities will be held such as architectural structures, art galleries, museums, theater halls and it constitutes the physical infrastructure of culture-based urban strategies [38]; [39]; [40]. Likewise, they are deemed important in mega cultural events, urban transformation, place-making and place marketing strategies ( [41].…”
Section: Culture Based Urban Planning and Urban Strategiesmentioning
confidence: 99%