Case Analysis of Coca-Cola’s Sustainability

Abstract

This paper analyzes Coca-Cola’s sustainability status and efforts based on three models: the Triple Bottom Line, the Phrase Model and Carroll’s Pyramid. Sustainability is a globally common concern, and Coca-Cola is actively involved by integrating sustainability into its corporate strategy. This paper lists and analyzes various ways Coca-Cola has contributed to sustainability, both inside and outside the company. These examples are related to employees, economic, environmental, legal, ethical, and philanthropic aspects. Based on a comprehensive sustainability analysis of Coca-Cola using the three models, the paper concludes that Coca-Cola primarily meets the requirements of the Triple Bottom Line and Carroll’s CSR Pyramid model for corporate sustainability. The company is currently in the second wave of the Phrase Model and is gradually working towards the third wave.

The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: a Study of Coca-Cola Sustainable Packaging Practices

“…To fight the issue of plastic pollution, the company cooperates with bottle partners to create and produce recyclable and renewable packaging. By 2025, the company's packaging will be globally recyclable (Jia & Ma, 2022). By the year 2030, Coca-Cola wants to employ more than 50% recycled materials in its packaging.…”

“…By the year 2030, Coca-Cola wants to employ more than 50% recycled materials in its packaging. In addition, Coca-Cola is aware of how environmentally friendly packaging affects consumers' intent to purchase the product (Jia & Ma, 2022). The company employs a variety of recycling education programs, such as consumer market information and informational questions, to nudge customers towards recycling.…”