2015
DOI: 10.1287/ited.2015.0146ca
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Case Article—Mapping Business Problems to Analytics Solutions: Surrogate Experiential Learning in an MBA Introductory Data Science and Business Analytics Course

Abstract: T he case presented in this article can be used as a surrogate experiential learning exercise in an introductory MBA course on data science and business analytics. Students learn about the life cycle of data analytics projects by alternating between study of analytical techniques and participation in a data analytics project running through the course. The project begins as a simple business question which, through sequential discovery, expands into rich discussions and experiences, and culminates with present… Show more

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Cited by 11 publications
(5 citation statements)
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“…Of course, traditional cases serve their purpose. But we believe there is an acute need for the kind of problem-based learning represented by this case and the recently published case by Pachamanova (2015).…”
mentioning
confidence: 84%
“…Of course, traditional cases serve their purpose. But we believe there is an acute need for the kind of problem-based learning represented by this case and the recently published case by Pachamanova (2015).…”
mentioning
confidence: 84%
“…Predictive and Prescriptive Analytics This case presents an opportunity for instructors to illustrate the life cycle of a data analytics project in a context that is different from a typical implementation in a company setting. The data analytics life cycle typically consists of six stages (see, e.g., EMC Educational Services (2015) and Pachamanova (2015)):…”
Section: Data Analytics Life Cycle and Interface Ofmentioning
confidence: 99%
“…Student Background Introduction to Data Science and Business Analytics is one of the elective core courses for the MBA business analytics concentration at our home institution. It focuses on the understanding of whether and how a business problem can be cast as an analytics problem as well as the steps for completing analytics projects (Pachamanova 2015). The course provides an overview of current analytical methods and software tools, and the main takeaway from the course is a process for recognizing patterns, necessary tools, and approaches for increasing the likelihood that analytics project outcomes are accepted and implemented in an organization.…”
Section: Analytics Course Summary Andmentioning
confidence: 99%