Casual wear product attributes

Zhang, Zhiming; Li, Yang; Chen, Gong; Hai-dong, WU

doi:10.1108/13612020210422464

Cited by 65 publications

(19 citation statements)

References 3 publications

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“…The majority of the lecturers (38%) was between the ages of 31 and 40, which was relatively young and represented Generation X (Codrington and Grant‐Marshall, 2004). Various authors (Zhang et al ., 2002; North et al ., 2003; Yoo, 2003) point out that age has a significant influence on the perception of the preference formation of various apparel features, such as fit, comfort, style, colour and fibre content. The predominant population group was white (65.7%), and 25.7% was black.…”

Section: Resultsmentioning

confidence: 99%

“…Tate (2004) reported that colour in relation to personal features is generally an important evaluative criterion for fashion consumers. Colour was also one of the five attributes that first came to consumers' minds in a study done by Zhang et al . (2002), which investigated consumers' behaviour with respect to buying casual wear.…”

Section: Resultsmentioning

confidence: 99%

“…The criteria used for assessing quality of clothing were selected from those identified as most important by previous researchers such as Stamper et al . (1991), Brown and Rice (2001), Hines and Swinker (2001), Zhang et al . (2002) and North et al .…”

Section: Methodsmentioning

confidence: 99%

“…The questionnaire consisted of two sections that were designed in accordance with the study objectives. The criteria used for assessing quality of clothing were selected from those identified as most important by previous researchers such as Stamper et al (1991), Brown and Rice (2001), Hines and Swinker (2001), Zhang et al (2002) and North et al (2003). The questionnaire statements referred to five selected casual daywear articles, namely a top, jacket, pants, blouse and skirt; sketches of which were illustrated in the questionnaire.…”

Section: Methodsmentioning

confidence: 99%

“…Care of textile products entails the treatment needed to maintain the original appearance (new or nearly new look) and cleanliness of a garment during use (Kadolph, 2007). The ease with which fabrics can be laundered and soil removed, the drying time required, the wrinkle resistance and the amount of ironing needed are of crucial importance to the apparel consumer (Zhang et al ., 2002). Appropriate care of fashion garments that require special treatment and therefore daily or periodic care such as dry cleaning will help to extend the life span of the fashion item, but these garments are not favoured by the fashion consumer owing to the fact that caring for them is time consuming and expensive (Marshall et al ., 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

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Evaluative criteria applied by South African female fashion consumers when purchasing casual daywear

Hugo

Aardt

2012

Int J Consumer Studies

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Criteria used by fashion consumers to assess the quality of apparel products during the decision‐making process are a good indication of what considerations marketers and retailers should keep in mind for customer satisfaction. Evaluative criteria used to a great extent by apparel customers when judging garment quality are intrinsic attributes, embracing physical features such as design/style, materials and construction as well as performance features such as aesthetic and functional aspects of clothing. The broad research aim of this exploratory study was to determine which intrinsic criteria were used by female fashion consumers in the Vaal Region to evaluate apparel quality when purchasing casual daywear. A self‐administered, structured questionnaire was used to collect the data. Section 1 measured the importance of intrinsic clothing evaluative criteria, while section 2 gathered demographic information of the respondents. A representative sample was chosen from the academic personnel of all seven tertiary institutions in the Vaal Region in South Africa. The majority of the lecturers (38%) was between the ages of 31 and 40, which was relatively young. The predominant population group was white (65.7%), while 25% of the respondents were black. They all had a tertiary qualification, indicating a relatively high educational level, and an average income, based on research by Stellenbosch Bureau for Economic Research. Regarding the application of evaluative criteria for quality assessment, these respondents used intrinsic apparel attributes extensively. Three functional performance aspects namely durability, comfort and fit were rated equal and most important for judging quality. Three clusters of respondents could be distinguished, each with a specific disposition towards the evaluative criteria.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Evaluative criteria applied by South African female fashion consumers when purchasing casual daywear

Hugo

Aardt

2012

Int J Consumer Studies

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All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi‐formal/smart workwear for themselves

Diedericks,

Erasmus,

Donoghue

2024

J of Consumer Behaviour

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Multi‐method research was conducted in South Africa to explore the personal values that shape millennial men's clothing retail store choices when purchasing semi‐formal/smart workwear for themselves. The qualitative phase comprised in‐depth, personal interviews with 25 participants, implementing soft laddering to elicit the preferred attributes and desired consequences that drive clothing retail store choices. These ‘easier to communicate’ properties formed the crux of the phase 2 measuring instrument. The online quantitative questionnaire, an interactive version of the established Association Pattern Technique (APT), was completed by 408 millennial men as part of the means‐end chain (MEC) procedure. The stepwise process produced a series of hierarchical value maps (HVMs), disclosing two prominent underlying personal values that drive millennial men's clothing store choices. ‘Pleasure’ emerged as the most prominent personal value, signalling millennials' high regard for enjoyable shopping experiences. The importance of a sense of ‘security’ should also be noted. Accordingly, the underlying forces that drive this financially lucrative cohort's clothing retail store choices extend beyond the marketing principles taught in business schools. Retailers will, therefore, have to delve deeper to understand their target markets' needs to prosper in a highly competitive marketplace.

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Fabric, seam and design applications in developing body-contouring jeans for better size and fit

Yasim

Tajuddin

2020

Anthropometry, Apparel Sizing and Design

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Casual wear product attributes

Cited by 65 publications

References 3 publications

Evaluative criteria applied by South African female fashion consumers when purchasing casual daywear

Evaluative criteria applied by South African female fashion consumers when purchasing casual daywear

All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi‐formal/smart workwear for themselves

Fabric, seam and design applications in developing body-contouring jeans for better size and fit

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