The phase transformations of platelet-and rod-shaped γ-Al 2 O 3 were investigated and compared to that of a commercial sample by XRD, BET surface area measurements, Transmission Electron Microscopy (TEM), solid state 27 Al-NMR and ethanol temperature programmed desorption (TPD) after sequential annealing in air up to 1100 o C. After annealing at 1100 o C, commercial γ-Al 2 O 3 mostly transformed into α-Al 2 O 3 with drastic surface area reduction (from 200 m 2 /g to 25 m 2 /g). Interestingly, platelet-and rod-shaped γ-Al 2 O 3 which showed exactly the same XRD patterns transformed into different phases upon the high temperature calcinations. Platelet-shaped γ-Al 2 O 3 transformed into θ-phase while the rod-shaped γ-Al 2 O 3 transformed into the δ-phase and not to the α-polymorph. Both plateletand rod-shaped aluminas retained significantly higher surface area (~60 m 2 /g) than the commercial one after the same treatment at 1100 o C. These results suggest that the phase transformation in γ-Al 2 O 3 is strongly affected by not only the crystal structure of the starting material, but its morphology as well. Ethanol TPD from platelet-and rod-shaped alumina after 1100 o C annealing, showed significantly different desorption profiles which suggest different surface characteristics even though they had almost the same surface areas. These