TiO2 was used as support for Ni, Co and Cu to prepare catalysts for the steam reforming of ethanol, due to its known tendency to form strong metal-support interaction (SMSI) with some metals. The samples were prepared following different procedures, tuning the reducibility of the active phase and its interaction with the support. The latter parameter showed pivotal to impart suitable catalytic activity and most of all stability towards coking. Indeed, the