The purpose of this research is to highlight the way that governance indicators impact foreign direct investment (FDI) as a proportion of a nation’s gross domestic product (GDP). Using data gathered from the World Bank, the authors in this research performed multiple regression for 13 Southeastern European nations using the pooled ordinary least squares (POLS) approach in order to assess the impact. According to the paper’s main findings, net FDI is significantly positively impacted by government effectiveness (GE), and the political stability and absence of violence/terrorism (PSAV), while on the other hand, net FDI is significantly negatively impacted by the rule of law (RL). The other governance indicators regulatory quality (RQ), control of corruption (CC) and voice and accountability (VA), did not significantly affect FDI attraction for the Southeastern countries. The importance of this research is mostly focused on the role of FDIs in the economic growth and development of a country (Bajçinca et al., 2024), rationally reflecting the national levels of governance. Also, this paper will contribute to enriching the existing literature related to the research topic.