Cechy domen internetowych polskich marek eksportowych a specyfika branży

Witek-Hajduk, Marzanna; Mazur, Jolanta; Sznajder, Andrzej; Targański, Bartosz; Zaborek, Piotr

doi:10.22630/pefim.2017.17.66.16

Cited by 2 publications

(1 citation statement)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As mentioned above, past research suggests that the implementation of dialog varies across industries in terms of its forms, intensity, and outcomes. Our own earlier research also offers insights into cross-industrial differences in Internet-enabled dialog (Witek--Hajduk et al, 2017a, 2017b. Our previous work examines the websites of 402 Polish consumer brands owned by exporting firms.…”

Section: Evidence On Cross-industry Differences In Internet Dialog Inmentioning

confidence: 89%

Internet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish Exporters

Zaborek¹,

Mazur²

2018

JMBA.CE

Self Cite

View full text Add to dashboard Cite

Purpose: The paper explores the online dialog of firms and consumers through corporate websites and social networks. The objective is to investigate the state of this dialog, its mechanisms, and outcomes in four export-oriented manufacturing companies that represent a wide spectrum of industries, including FMCG and durable goods, low-priced and expensive products, purchased with high and low involvement. Methodology: A multiple-case study was used as the research method, with data sourced from in-depth interviews, observations, and published documents. Findings: The findings show all managers agree that dialog with consumers is useful, they allocate resources to support it, but its intensity is underwhelming. Dialog effects were reported as positive but only as anecdotal evidence without validation in reliable data, which underscores measuring difficulties. It seems that dialog is the easiest to implement in and brings the most substantial benefits for high-involvement products but, even there, the feedback from consumers is not effectively used for developing product innovations. The major obstacle that restricts rich dialog is not technology but the intensity, speed, and quality of personal contact between employees and consumers. Originality: The empirical material presented here offers original insights that foster a better understanding of online dialog between consumers and manufacturing companies. Our study contributes to the stream of research on value co-creation.

show abstract

Section: Evidence On Cross-industry Differences In Internet Dialog Inmentioning

confidence: 89%

Internet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish Exporters

Zaborek¹,

Mazur²

2018

JMBA.CE

Self Cite

View full text Add to dashboard Cite

show abstract

Relationship Between Financial Resources and Home Environment and Students' Learning Related Attitudes, Beliefs and Behaviors

Atroszko¹

2013

AD ALTA: Journal of Interdisciplinary Research

View full text Add to dashboard Cite

Economic growth depends more and more on the potential of the society and economy to build and use knowledge. Fast and effectively learning people are needed. Two main problems were identified with the optimal usage of human capital as far as education is concerned: students who devote minimum effort and time to learning and acquiring qualifications, and students who learn compulsively, driven by dysfunctional perfectionism. This study tests relationship between financial resources and home environment and students' learning related attitudes, beliefs and behaviors. Results demonstrate that having more financial resources and better home environment is related to positive learning-related attitudes, beliefs and behaviors.

show abstract

Cechy domen internetowych polskich marek eksportowych a specyfika branży

Cited by 2 publications

References 23 publications

Internet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish Exporters

Internet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish Exporters

Relationship Between Financial Resources and Home Environment and Students' Learning Related Attitudes, Beliefs and Behaviors

Contact Info

Product

Resources

About