Communication plays a major role in social systems. Effective communications, which requires transmission of the messages between individuals without disruptions or noise, can be a powerful tool to deliver intended impact. Language and style of the content can be leveraged to deceive and manipulate recipients. These deception and persuasion strategies can be applied to exert power and amass capital in politics and business. In this work, we provide a modest review of how such deception and persuasion strategies were applied to 1 different communication channels over the years. We provide examples of campaigns that has occurred in different periods over the last 100 years, together with their corresponding dissemination mediums. In the Internet age, we enjoy access to the vast amount of information and the ability to communicate without borders. However, malicious actors work toward abusing online systems to disseminate disinformation, disrupt communication, and manipulate people by the means of automated tools, such as social bots. It is important to study the old practices of persuasion to be able to investigate modern practices and tools. Here we provide a discussion of current threats against society while drawing parallels with the historical practices and the recent research efforts on systems of detection and prevention.
IntroductionCommunication is a central part of the society and crucial for human evolution (Kirchner, 1997). All forms of living organisms develop or inherit ways to interact with each other (Wiley, 1983). Shannon's ground-breaking work formally defines the components of efficient communication systems and introduces concepts about information, noise, and transmission bandwidth (Shannon, 1949). Through human history, we see many forms of communication: verbal, written, artistic expressions, etc. Even one of the simplest forms of communication, drawing, serves as a tangible record that facilitates communication with future generations. Formation of signals and invention of languages are inevitable for evolving groups and systems to transfer information (Skyrms, 2010). Over the centuries, technology has helped us develop more efficient models of communication. Early use of paper and printing 2 technologies have ensured the longevity of the records. Invention of the telegraph and the telephone overcame the difficulty of transmitting information over vast distances. These peer-to-peer communication systems mirror our natural interactions.We have also invented different mechanisms to transmit information to larger audiences, instantaneously. The Internet became an archive for virtually all knowledge by organizing and storing petabytes of data daily. Recent collections surpass any conventional records of notable events and human narratives in history. Additionally, recent integrated systems have been storing streams of environmental sensory information and mobility of individuals, creating extensive archives that were not possible before.Independent from the underlying technology and modes of com...