The Safe Drinking Water Act (SDWA) was passed by the US Congress in 1974, with amendments added in 1986 and 1996, to protect drinking water quality. Under the SDWA, the Environmental Protection Agency (EPA, 2021a) sets the standards for drinking water quality and monitors states, local authorities, and water suppliers who must comply with those standards (CDC, 2020). Further, the National Primary Drinking Water Regulations (NPDWR) (EPA, 2021b) protect public health by limiting contaminant levels in the public water system, while the National Secondary Drinking Water Regulations (NPDWR) (EPA, 2021c) are suggested guidelines to help public water systems personnel manage their drinking water quality for issues (other than health) related to taste, color, smell, clarity, etc. Despite these stringent regulatory standards and monitoring protocols, everyday people make conscious decisions whether to consume tap water directly, personally filter it before consumption, or drink bottled water.The contributing factors that affect these decisions include reliability and quality of drinking water provided by public and private drinking water systems (Tanellari et al., 2015), consumer attitudes and perceptions toward taste, smell, color, cost, and convenience (Triplett et al., 2019), differences in concerns about water-related issues that are related to demographic characteristics (e.g., being single and childless, or old and poor), and social position (Haeffner et al., 2018). Although safety may be a rare concern for some (Merkel et al., 2012), for others health threats from water contaminants may influence their preference for bottled water despite its extreme cost disadvantage-nearly "240 times to 10,000 times more expensive than tap water" (Jakus et al., 2009, pg. 1). Specifically, the safety of tap water can be compromised by pipeline failure, which is a nontrivial concern given that drinking water utilities need $472.6 billion in infrastructure investments over the next 20 yr to maintain the nation's thousands of miles of pipelines (EPA, 2018b).