“…This new measure may be preferable to existing measures because it is more feasible and less costly compared to experiments or surveys that must be carefully designed (Ben-David et al, 2013;Pikulina et al, 2017) and less likely to include corporate managers as respondents in a multi-year survey. Our measure is more direct relative to the measures inferred from managers' option exercise behavior, firm investment level (Malmendier and Tate, 2008;Campbell et al, 2011;Huang-Meier et al, 2016;Deshmukh et al, 2017;Chen et al, 2020), or media's description Tate, 2005, 2008;Aktas et al, 2019). More importantly, this new measure can be easily applied at all levels of financial market development because annual reports are formal and compulsory documents that all listed companies are required to disclose, whereas the data required to calculate other measures, such as option holding, are not always available, especially in immature markets.…”