Challenges in Marketing Academic Conferences: A Pilot Study

Stevens, Robert E.; Bressler, Martin S.; Silver, Lawrence S.

doi:10.1080/15332969.2016.1184545

Cited by 7 publications

(4 citation statements)

References 3 publications

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“…In light of recent evidence that conference attendances are dropping (Stevens et al, 2016), their benefits must be re-emphasized in order to help prevent the inevitable decline that would then come in areas such as knowledge sharing, career development, and research collaboration. We have added a starter list of suggestions for maximizing the benefit from conferences, in order that an even more compelling case can be made for in-person attendance (see Table S3).…”

Section: Discussionmentioning

confidence: 99%

Why Conferences Matter—An Illustration from the International Marine Conservation Congress

et al. 2017

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A major activity in the life of an academic is the professional conference. It is common knowledge that this is a place to present your research, but what about other benefits of attending a conference? Online surveys were distributed to delegates of the 3rd and 4th International Marine Conservation Congresses (IMCCs), with respondents' (n = 100) feedback including that the congresses provided useful new information that will aid: (1) their research (58%); (2) in-the-field conservation (29%); (3) conservation communication (46%); and (4) conservation and management policy making (45%). They also reported gaining new techniques (56%), skills (64%), and novel ideas (70%) to further their research/careers. Nearly all (91%) gained new contacts that improved their research, in-the-field conservation, science communication, and/or conservation policy making. Two thirds (64%) gained ideas, contacts, and/or lessons could lead to publications. Over a third (39%) gained new ideas, contacts and/or lessons that led to grant proposals, and 36% gained contacts that led to funding. A conference is not just an avenue for a scientist to present their research to the wider community, but it can be an important venue for brainstorming, networking and making vital connections that can lead to new initiatives, papers and funding, in a way that virtual, online meetings cannot. This is why conferences matter.

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Section: Discussionmentioning

confidence: 99%

Why Conferences Matter—An Illustration from the International Marine Conservation Congress

et al. 2017

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“…Conferences are important as a key venue for academics. It is important to market conferences, to communicate what the conference provides for the attendee [5]. Beyond the conference as an academic product to be marketed, the conference is a topic of interested in itself, The conference is a contained environment where relevant interpersonal behaviors are strongly demonstrated.…”

Section: Study 1 -'Selling a Conference'mentioning

confidence: 99%

Conferences Vs Candidates: Selling Intangibles to Ages, Genders & Mind-Sets

2020

Psychol J Res Open

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“…The challenge for conference organizers is to create an exciting and meaningful experience that will attract attendees year after year, in spite of shrinking funds from institutions to support attendance (Stevens, Bressler, & Silver, 2016). It is important for organizers to understand what compels people to participate in one academic conference over others.…”

Section: Introductionmentioning

confidence: 99%

Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management

Godovykh

Hahm²

2020

Journal of Convention & Event Tourism

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Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management In psychology, the peak-end rule has been used to describe the effects of emotional factors on lived experiences. However, it has yet to be examined in the contexts of events and conferences. This study investigated the influence of conference presentation order, excitement following peak experience, previous conference experience, and time since one's last visit on conference satisfaction and loyalty. Although no significant differences in satisfaction and loyalty were found with regard to the order of presentations, previous experience and time since last visit were found to have significant effects on attendees' outcomes. End-of-conference peak experiences exhibited the strongest influence on loyalty.

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Challenges in Marketing Academic Conferences: A Pilot Study

Cited by 7 publications

References 3 publications

Why Conferences Matter—An Illustration from the International Marine Conservation Congress

Why Conferences Matter—An Illustration from the International Marine Conservation Congress

Conferences Vs Candidates: Selling Intangibles to Ages, Genders & Mind-Sets

Does the sequence of presentations matter for academic conferences? An application of the peak-end rule in event management

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