Challenges of extraordinary experiences in the Arctic

Abstract

This paper presents and discusses findings from extraordinary experiences in the Arctic Svalbard. Although extensive consumer research has focused on the positive, sublime and communal aspects of extraordinary experiences, little emphasis has been placed on the challenging aspects. By focusing on Arctic horse riding, Arctic adventure travel and dog sledding from a practice perspective, this study provides evidence that extraordinary consumption can be marked by challenges due to unrealistic expectations, troubling learning practices and connecting with others, and how one cope with tensions. We discuss how these four main types of challenges mark consumption and as such provide a nuanced interpretation compared to the positive connotations of previous research.

New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic

“…As such, Longyearbyen attracts tourists who are willing to experience an adrenaline rush from snowmobiling, dog sledding excursions, hiking activities, crossing glaciers and fjords, visiting ice-caves, and watching the Aurora. During the winter, participants of these activities are exposed to low temperatures [20,21]. However, snowmobiling is a popular activity as no experience is needed (just a valid driving license).…”

Developing a Theory of Surprise from Travelers’ Extraordinary Food Experiences

“…They are emotionally intense experiences, perceived as magical, intrinsically enjoyable, surprising, and transformative, and often yield a feeling of personal triumph and sense of achievement (Arnould and Price 1993; Bhattacharjee and Mogilner 2012; Schmitt, Brakus, and Zarantonello 2015). Extraordinary consumer experiences can be characterized by collaborative interactions, common goals, and a sense of community (Arnould and Price 1993; Kozinets 2002) or as highly individualist and competitive, comprising minimal camaraderie, and encompassing signs of struggle and conflict (Lindberg and Eide 2016; Lindberg and Østergaard 2015; Tumbat and Belk 2011). However, regardless of the characteristics, deriving pleasure remains the foundation of extraordinary experiences.…”

Valuing time: Tourism transitions in Svalbard

“…Gyimóthy and Mykletun (2004) provide insights into adventure tourists' experiences of risk, play and challenge in Svalbard and how these connect with discourses of masculine explorer-heroes. Whereas Lindberg and Eide (2016) provide an important counter-narrative that demonstrates not all Arctic tourists enjoy the extreme. The combination of regional development policies encouraging tourist season extension, interest in climate change, media and political attention in 'the Arctic' produce simplified imaginaries of the region as an "adventure playground" or cold winter wonderland (Lundmark et al, 2020;Müller & Viken, 2017).…”