Challenges of Indonesian Halal Industry in the Digital Economic Era

Abstract

Food is the most important basic human need, and its fulfilment is part of the human rights of every Indonesian people. Food must always be available in a sufficient, safe, quality, nutritious, varied manner at a price that is affordable by people's purchasing power and is halal given the religion and beliefs of the community, especially Muslims. The awareness of Muslim consumers in Indonesia regarding halal products continues to increase. However, there are interesting facts about the current pattern of fast food and beverages consumption due to technological advances in today's digital economy. This article examines the challenges of the Indonesian halal industry in the digital economy era. The method used in this study is a juridical or normative approach, such as an approach to legislation and literature relevant to the halal industry. As a result, the law on halal product guarantees emphasises that the challenge for the Indonesian halal industry in this digital economy era is the obligation of halal certification for all food and beverage products. Unfortunately, the regulation is not serious enough to be enforced by the government because it is not supported by the ease and low cost of making a halal certification, coupled with a lack of public awareness. So the halal industry in the form of fast food and beverages in Indonesia, especially in today's digital economy, is still difficult to obtain. Thus, to obtain a halal food and beverage industry in this digital economy era, the alternative is that there must be a special institution that issues and supervises halal certification of food and beverage products that will circulate in the community and synergise with the government.

Trends of Halal Industry Research: A Bibliometric Analysis

“…The presence of a supervisory body to enforce halal production regulations is the fifth and equally significant measure. This body is responsible for pursuing infractions, particularly from companies or manufacturers that do not adhere to the regulations (Hasan & Pasyah, 2022).…”

A historical review on Halal industry in the world: Challenge and improvement opportunities

“…The halal industry is also seen as a potential driver of economic growth and development, particularly in countries and regions with significant Muslim populations (Dinar et al, 2022). The industry provides opportunities for job creation, investment, and innovation and has the potential to contribute to sustainable and inclusive economic development (Hasan et al, 2022).…”

“…The halal industry is the main topic of study by the previous authors. There are a total of six published articles related to the halal industry written by (Hasan et al, 2022;Mubarok et al, 2020;Siregar et al, 2022;Bidin et al, 2021;Adham et al, 2020;Batubara et al, 2022). Other topics that the previous authors have reviewed are related to bibliometric analysis (Liao et al, 2018;Moral-muñoz et al, 2020;Ellegaard et al, 2015).…”