ABSTRACT:The crisis of cultural journalism has recently been a topical issue in many countries. In Finland, too, it has been claimed that arts pages, previously dominated by aestheticallyoriented critics, have been shrinking and become more news-oriented and entertaining. In the article, we will explore the change of structures, values and ideals of arts reporting as friction between two opposing paradigms, the aesthetic and the journalistic, and analyse how the changes are reflected in the contents of the cultural pages and in the self-image of arts journalists. The research data of this case study consists of the arts pages of the biggest national newspaper, Helsingin Sanomat, and of various internal planning documents related to its management. In addition to a longitudinal content analysis, we also employed theme interviews with and observation of cultural journalists. The results show a change of paradigm in arts journalism, with the consequence that the previously autonomous department has become an inseparable part of the news organization, increasingly adapted to meet the challenges of news journalism.