“…The modern era, supported by technology, uniformly ropes both users and consumers. Likewise, the study of communication science is increasingly linked to the existence of technological devices that are adaptable to individual habits or cultures: a view that has been criticized by experts who consider the era of modernization an abolishment of social aspects or individual freedoms (Kuznetsova et al, 2020). The era of modernization, which has also been adopted in every scienrific study, is marked by the development of classical scientific rationality with subject-object opposition, dominance of one truth, monologism, and a marked orientation towards the truth (Kitchen & Proctor, 2015).…”