Amplitude death (AD) and oscillation death (OD) are two structurally different oscillation quenching phenomena in coupled nonlinear systems. As a reverse issue of AD and OD, revival of oscillations from deaths attracts an increasing attention recently. In this paper, we clearly disclose that a time delay in the self-feedback component of the coupling destabilizes not only AD but also OD, and even the AD to OD transition in paradigmatic models of coupled Stuart-Landau oscillators under diverse death configurations. Using a rigorous analysis, the effectiveness of this self-feedback delay in revoking AD is theoretically proved to be valid in an arbitrary network of coupled Stuart-Landau oscillators with generally distributed propagation delays. Moreover, the role of self-feedback delay in reviving oscillations from AD is experimentally verified in two delay-coupled electrochemical reactions.