“…Beyond Marketing Science, the topic of managing channel profits that mentions our early work continues to grow with recent publications in many journals, including the European Journal of Operational Research (Sarmah et al 2006), the European Journal of Operational Research (Zhou 2007), Industrial Marketing Management (Chen et al 2006, Zerbini andCastaldo 2007), the International Journal of Integrated Supply Management (Joglekar et al 2006), the International Journal of Production Economics (Xiao et al 2007), the Journal of Marketing Research (Chu et al 2007), the Journal of Operational Research (Lau et al 2007), the Journal of Operations Management (Barratt and Oke 2007), the Journal of Optimization Theory and Applications (He et al 2006), the Journal of Production Economics (Qin et al 2007), the Journal of Retailing (Dong et al 2007), Management Science (Ghosh and Balachander 2007), Marketing Science (Moorthy 2005), Production and Operations Management (Cattani et al 2006), Quantitative Marketing and Economics (Bhardwaj and Balasubramanian 2005), and Systems Engineering Society of China (Xu et al 2003) We are very proud to have contributed in a small way to making channels of distribution one of the most active areas of research in marketing today. Theoretical work abounds using the powerful methodology of equilibrium analysis, but empirical work is increasing as well.…”