Chapter 2. Histories of Agricultural Shows and Rural Festivals in Australia

Darian‐Smith, Kate

doi:10.21832/9781845411688-005

Cited by 8 publications

(5 citation statements)

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“…The event was purposefully planned as an annual festival for the town, and the beef theme was selected as the dominant industry within the local economy (www.casinobeefweek.com.au/#/contact/ 4586649411). This contrasts with older agricultural shows which date back to the early nineteenth century, and, indeed, the 1980s were a risky period for these events, with many closing because of rural migration and changing leisure patterns (Darian-Smith, 2011).…”

Section: Casino Beef Weekmentioning

confidence: 91%

The event and festival life cycle – developing a new model for a new context

Holmes

Ali‐Knight

2017

IJCHM

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Australia. A recognised academic she has presented at major international and national conferences and has published widely in the areas of wine tourism, tourism, festival and event marketing and management. She has also edited seminal text books in the area of Festival and Event Management. Current research interests include career destination of festival and event graduates; wellness tourism; the use of social media in festivals and events and the growth and development of festivals and events in emerging tourism destinations.

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Section: Casino Beef Weekmentioning

confidence: 91%

The event and festival life cycle – developing a new model for a new context

Holmes

Ali‐Knight

2017

IJCHM

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“…Given the lack of academic research, the background to this research relates more to context than previous studies, and fundamentally has to rely on industry-based research. Darian-Smith (2011) argues that agricultural events offer a multi-faceted encounter due to their sheer complexity, but what components contribute to constructing individual and unique experiences? As agricultural events continue to evolve, their design becomes increasingly critical as the agricultural societies seek to maintain their attendance, within a competitive outdoor events sector.…”

Section: Agricultural Showsmentioning

confidence: 99%

“…Some of the larger events having also been established for over two centuries; for example the Royal Cornwall Show ( 2017) is now in its 222nd year, attracting over 120,000 attendees to this three-day event. These events were originally designed to showcase "best in breed" livestock, but soon developed into the highlight of the farming social calendar, viewed as the "must-go to" events within rural communities (Darian-Smith, 2011). Formerly, the role of agricultural shows was also to promote the food production effort, particularly in the post-war period (Farmers Guardian, 2011.…”

Section: Context and Theoretical Background 21 Agricultural Eventsmentioning

confidence: 99%

“…Traditionally, agricultural show attendees included farming families, livestock breeders and those in associated services. However, in the context of an overall decline in the UK farming industry (National Farmers' Union, 2015c), the audience profile is becoming increasingly diverse, including urban residents seeking a connection, however insignificant, with the countryside or "a simpler way of life" (Darian-Smith, 2011;Scott, 2014). The growing audience diversity is also linked with changing consumer lifestyles relating to health, well-being and greater transparency in food origins, with 86 per cent of consumers wishing to purchase more traceable food produced on British farms (National Farmers' Union, 2015b).…”

Section: Context and Theoretical Background 21 Agricultural Eventsmentioning

confidence: 99%

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Agricultural shows: visitor motivation, experience and behavioural intention

Westwood

Schofield

Berridge

2018

IJEFM

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Purpose The purpose of this paper is to contribute to the theory concerning visitor motivations, consumer experience and behavioural intentions at rural events; more specifically, it focusses on agricultural shows, which have hitherto been neglected in the events management literature. These events have successfully broadened their visitor base, but not without the attendant challenges for agricultural events’ designers. Design/methodology/approach The research adopts a quantitative design using a questionnaire survey. The analysis, using a range of statistical procedures, centres on consumer motivation, experience and behaviour in relation to show features and their influence on future behaviour. Findings The findings of this paper demonstrates the relative importance to the consumer of the show’s various components and their influence on revisitation, which reflect the significance of social, cultural and personal meanings attached to their experiences. This highlights key motivational variables such as appreciating the shows’ traditions and intellectual enrichment. Research limitations/implications The study takes a cross-sectional approach, using a non-probability sample at four multi-day royal shows. Future research should establish the external validity of the findings and their applicability to smaller one-day agricultural shows. Practical implications The research provides a managerial contribution by informing show designers about the motivations of an increasingly diverse range of visitors. This will facilitate decisions around the engagement of contemporary design while preserving the traditional elements of agricultural shows. Originality/value Few studies have looked at rural events and, in particular, agricultural shows. Moreover, previous research in this area has focussed on rural tourism and place making, while consumer behaviour and experience at rural events has been neglected. This paper provides an insight into the consumer experience and perceived importance of various aspects of contemporary agricultural shows.

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“…For instance, one of the earliest agricultural shows, the Royal Lancashire Show which began in 1767, and the Royal Cornwall Show, now in its 222nd year as of 2017, were initially designed to showcase "best in breed" livestock. This soon developed into the highlight of the farming social calendar (Darian-Smith, 2011).…”

Section: Introductionmentioning

confidence: 99%

The Cross Over Process of Employees’ Dedication on Visitors’ Satisfaction using UWES Work Engagement Model: A Case on MAHA Expo 2018

Husain¹,

Abas²,

Norhisham³

et al. 2021

IJARBSS

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Mega events such as expo give valuable opportunities to visitors for them to experience the unique natures of presented themes. Malaysian Agriculture, Horticulture & Agrotourism Show (MAHA) was organised annually in Malaysia with a based-theme of agriculture. In general, many factors has been considered in measuring visitor's satisfaction with regards to mega events such as expo. Visitors' satisfaction is crucial as this level of satisfaction affecting their experiential product hence change their whole experiences in visiting expo in future. The purpose of this study is to identify the association of job resources such as skill discretion and co-workers' support among employees at booths during the MAHA 2018 event crossover on visitor satisfaction, specifically through the Utrecht Work Engagement Scale (UWES) l(e.g. dedication and absorption). 99 onsite surveys were collected on employees and visitors at various booths at the MAHA 2018 event. Data was analysed using SPSS version 20 using multiple regression analysis. Main findings indicates that the dedication of employees mediates the relationship between skill discretion and visitor satisfaction.we also discovers dedication of employees at the expo do crossover to visitors and affect their satisfaction level as been predicted through the actor-partner independence model(APIM). This supports the notions of employees' work engagement, especially the aspect of dedication is crucial as this elements of work engagement has direct effect on visitors' satisfaction level. Further studies should focus on improving dedication of employees at expo as it has the marketing implication to attract more visitors in future.

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Chapter 2. Histories of Agricultural Shows and Rural Festivals in Australia

Cited by 8 publications

References 0 publications

The event and festival life cycle – developing a new model for a new context

The event and festival life cycle – developing a new model for a new context

Agricultural shows: visitor motivation, experience and behavioural intention

The Cross Over Process of Employees’ Dedication on Visitors’ Satisfaction using UWES Work Engagement Model: A Case on MAHA Expo 2018

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