Chapter 3: A Revıew of Factors Affectıng Turkısh Consumer Behaviour

Dörtyol, İ̇brahim Taylan; Çoşkun, Ayşen; Kitapçı, Olgun

doi:10.1108/978-1-78714-557-320181010

Cited by 5 publications

(3 citation statements)

References 52 publications

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“…According to Yeniaras's research from Turkey in 2016, the high status of the individuals affects their consumption behavior, and persons who consume to raise their social status do so inadvertently. For example, cell phones are perceived as a status symbol by Turkish consumers instead of solely perceiving them as a mobile communication tool (Dörtyol, Coşkun, and Kitapçı, 2018). As seen in the above examples, indicators of the social status of Turkish people vary from occupation to income and to consumption patterns, and this might be the reason why they see themselves as having a social status above average on the 10 rungs ladder and do not associate busyness and social status.…”

Section: Discussionmentioning

confidence: 99%

Is Busyness a New Trend Among White Collars?

Kaya

Ötken

Beşer

2019

bmij

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When asked how their lives are, the most popular answer that people give is that they are busy all the time. Being busy indicates working long hours and lacking leisure time. While research on social status has primarily focused on money as an indicator of one’s social status, it is important to know whether the factors (in our case, busyness) other than money have an effect on the perception of one’s social status. The aim of this study is to investigate whether devoting more time to work is a demonstration of higher social status. With this aim, the relationship between busyness and social status is examined. Data for the study were collected from 225 white-collar employees working in banking, textile, chemical, and construction sectors in Istanbul, Turkey. According to the findings, no significant relationship was found between busyness and social status. Based on additional general questions in the questionnaire, most of the respondents reported that they see themselves as busy persons and have a social status above average.

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Section: Discussionmentioning

confidence: 99%

Is Busyness a New Trend Among White Collars?

Kaya

Ötken

Beşer

2019

bmij

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“…When compared to this sample, working people may behave differently. Dörtyol et al (2018); Eze and Bello (2016), as well as Premapriya et al (2016), stated that cultural, social, psychological, and personal aspects such as age, quality, and income of consumer affect consumer buying behavior. This is because consumer preferences change at various stages of life.…”

Section: 3mentioning

confidence: 99%

The Influence of Opinion Leaders on Consumer Buying Behavior Among Millennials in Klang Valley

Kong,

Osman

2024

MAJCAFE

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Opinion leaders have emerged as individuals with social influence who serve as the core of an interpersonal communication network. The social trends have made opinion leaders significantly influence buying behavior, especially among millennials. A deeper understanding of the characteristics of opinion leadership is still needed and based on the two-step flow theory, we developed a research framework to study opinion leaders’ influence (trust, credibility, and originality) on consumer buying behavior. A simple random sampling method was used, and the sample comprised 398 millennials in Klang Valley, Malaysia. Data were collected via a self-administered questionnaire. Regarding the relationships involving the opinion leaders’ elements, Pearson correlation analysis found that the trust (r=0.545; p=0.00), credibility (r=0.518; p=0.00), and originality (r=0.398; p=0.00) of opinion leaders are significantly related to consumer buying behavior. Multiple regression analysis was then applied to examine the most influential opinion leader factors on millennials’ buying behavior. The result showed that this model contributed a total of 30.7% and that trust (β = 0.368, p = 0.000) is the most influencing factor on millennials buying behavior. Marketers will have an updated perspective on the influence of opinion leaders on consumer buying behavior knowing the profiles of opinion leaders is extremely beneficial for consumers to make wise purchase decisions.

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“…Clarke and Banga (2010), Han et al (2014), and Roy (2012) have posited that price is a major determinant in supermarket patronage and loyalty. Price is the amount paid for the purchase of a product or a service (Dörtyol et al, 2018;Furaiji et al, 2012). An obvious perception among buyers of products or services from retailers has always been determined by the costs that would be incurred.…”

Section: Economic Aspectsmentioning

confidence: 99%

Antecedents to consumer buying behavior: the case of consumers in a developing country

Mang’unyi

Govender

2019

Innovative Marketing

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While consumers play a very crucial role in the marketing strategies of companies, effective development of strategies must satisfy their needs and wants. Therefore, an evaluation and understanding of the underlying factors and/or dimensions influencing consumer buying behavior are critical for supermarkets to both retain and acquire new customers. The article reports on factors impacting the consumer buying behavior and the relationship among the factors. The study uses data from a cross-sectional survey conducted within a random sample of 699 customers at 17 supermarkets in Nairobi, Kenya. Reliability and factorial validity of the self-administered questionnaire were evaluated and considered satisfactory, while structural equation modelling (SEM) was used to test several hypotheses. Social characteristics were a good predictor of the consumers’ inclination to patronize a supermarket, thus directly influencing the buying behavior. A strong positive connection between psychological factors and buying behavior was ascertained based on income, which suggests that although psychological characteristics impact consumer attitudes towards the supermarket, income and education levels may well play a determining role in this regard. Retail marketers in general and in Kenya in particular are encouraged to be cognizant of the above when developing strategic marketing programs to increase the level of patronage. As a research paper, the study is limited to the data and prior empirical research. It offers the benefit of new research directions for marketing managers in understanding and satisfying the consumers. The main contribution of the present research, interdisciplinary in nature due to combining elements linked to both marketing and psychology, is its focus on consumer buying behavior towards supermarkets in a developing country, thus producing revealing insights.

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Chapter 3: A Revıew of Factors Affectıng Turkısh Consumer Behaviour

Cited by 5 publications

References 52 publications

Is Busyness a New Trend Among White Collars?

Is Busyness a New Trend Among White Collars?

The Influence of Opinion Leaders on Consumer Buying Behavior Among Millennials in Klang Valley

Antecedents to consumer buying behavior: the case of consumers in a developing country

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