The effect of structuring GdFeCo thin films has been investigated in view of laser induced magnetic recording applications. It is found that patterning the substrate via electron beam lithography combined with reactive ion etching before the actual magnetic layer deposition can produce a significant magnetic de-coupling between the obtained structures and their immediate magnetic surrounding. However, upon laser heating, dipolar coupling with this surrounding is found to determine completely the magnetization orientation of the structures, a situation which could be problematic for laser induced recording applications. An alternative structuring approach, based on a lift-off technique of the magnetic layer, is immune to this problem since no magnetic surrounding remains.