Chapter 5. Current Trends and Directions of Development of the Tourism Industry

Abstract

Business tourism is one of the most promising areas of modern travel. It is of great importance for the development of the economy and the entire national economy of the host country. An important factor is the fact that about 100 million business trips are made annually in the world [74]. According to WTO experts, the share of business tourism in the world is already almost 20%.In particular, almost 50% of the revenue of aviation companies and about 60% of the revenue of accommodation companies is the service of tourists of this category [75]. It should be noted that the sphere of business tourism accounts for about 400 billion dollars. USA with almost 6.5 trillion. dollars USA worldwide turnover of tourist business. It is worth noting that, according to the forecast of the World Tourism Organization, in the next ten years, the turnover of business tourism will increase almost fivefold -from 400 billion dollars. USA up to 2 trillion dollars USA, and the number of business tours will triple -from 560 million dollars. USA up to 1.6 billion dollars. USA. [76].It is important to note that business tourism is complex and multifaceted. About 73% of its volumes are corporate travel (corporate travel) -these are individual business trips for participation in the events of industrial and trade corporations.Business tourism also includes incentive tourism (the so-called MICE tourism, where Meetings are meetings, Incentives are incentive events, Conventions are conferences, Exhibitions are exhibitions), which is designed to "dilute the routine" of business communication, combining business with entertainment , and can be a motivationreward for employees. In particular, MICE events consist in serving the business activities of enterprises (advertisement of goods and services, exchange of experience, preparation of contracts, etc.), i.e., these are steps towards the future, or the performance of auxiliary functions (encouraging the best employees). Tours for the