“…Due to international trading and globalisation, advanced bilingual skills allow people to access better opportunities in various practices, such as education, trading, business, commerce, politics, social issues, and science (Hamid, 2010;Jimenez, García, & Pearson 2006;Ke, International Journal of Instruction, October 2019• Vol.12, No.4 2010Shastry, 2012;Zaharia & Lolescu, 2009). In order to respond to the demand for bilingual skills, a large number of schools and programs have established various transitional (Chen, 2008;Cobbey, 2007), immersion (Cheng, 2012), bilingual (Dai & Cheng, 2007;Feng & Wang, 2007;Feng, 2007), and second language programs (Leibold & Chen, 2014;Menken, 2015). The purpose of this study is to explore the reasons why parents decide to send their children to privately funded primary schools providing a bilingual English language program (BELP) after completion of native language-oriented kindergarten education (i.e.…”