Characteristics and peculiarities of marketing and logistics in the management of small and medium-sized enterprises

Abstract

The article is devoted to the costs of small and medium-sized businesses in the global economic conditions. The entire article is about examining and evaluating the processes of marketing and logistics management in small and medium-sized enterprises, determining the potential for marketing and logistics processes of these business entities and evaluating the degree of influence of your activity on the economic situation. The authors examine the key objectives of marketing and logistics in small and medium-sized enterprises and ways to promote the business inexpensively. Small and medium-sized companies play the role of the basis of the market economy, connecting all its links, but unfortunately, the activity of small and medium-sized businesses is associated with a number of problems that significantly complicate their activities. These problems are discussed in the article and the practice for solving them is indicated.

Marketing and logistics – two sides of customer/consumer satisfaction

“…Often, the manufacturer is forced to stimulate the promotion and sale of products by setting special discounts or creating additional stock at retailers. The emphasis in this approach is on the regulation of finished products in the distribution channels of trading partners [6,14].…”

“…The most important strategic issue is "to find a combination of services and a level of service that will facilitate the conclusion of profitable transactions" [4,9.10]. Finding the optimal balance, "balance of power" between marketing and logistics is the central problem of managers of many enterprises [2,6,9,14].…”