The article is devoted to the costs of small and medium-sized businesses in the global economic conditions. The entire article is about examining and evaluating the processes of marketing and logistics management in small and medium-sized enterprises, determining the potential for marketing and logistics processes of these business entities and evaluating the degree of influence of your activity on the economic situation. The authors examine the key objectives of marketing and logistics in small and medium-sized enterprises and ways to promote the business inexpensively. Small and medium-sized companies play the role of the basis of the market economy, connecting all its links, but unfortunately, the activity of small and medium-sized businesses is associated with a number of problems that significantly complicate their activities. These problems are discussed in the article and the practice for solving them is indicated.

The digitization of logistics activities in small and medium-sized enterprises is part of the changes brought about by the Fourth Industrial Revolution. Rapid technical progress in technology and its impact on production will put increasing pressure on both its structure and process distinctiveness. In addition to the positive aspects of this revolution, there are also negative ones, leading to a dramatic change in the functioning of individual units in any organization. In order to keep up with the changes, the company must demonstrate a capacity for digitization of its economic activity. This predetermines the purpose of the article, namely to examine the level of digitization of logistics activities in small and medium-sized enterprises in the North-East Region.