Characteristics of Business based on 'Second Life' Simulation Game

Abstract

The fashion in the virtual world is emerging as a new genre. Gammer in virtual community shares the avatars and space for their activities and for flourishing their virtual lives, they start to demand indispensable daily items. The gammer's demands lead to the concept of second life in the virtual world which was introduced in 2003. The trading business system is realized at the virtual world with various daily items, developed by individual programmers, through the virtual money, which may converted into real money. Particularly, fashion industry's inherent nature of snagging on-line trading is no more, now, set to ready in the virtual world let alone various daily virtual items developed by individual programmers.The purpose of this study is, focused on the virtual second life, to introduce the model of fashion business in virtual world and overall informations regarding second life business systems so as to provide the fundamental data for opening the web.3.0 era. Further various fashion items in the virtual world, developed by individual programers, will be another boost for shaping another virtual fashion business genre.

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

“…, 2023). Because the demand for avatar products that reflect people's identities in the virtual world is constantly increasing, collaboration between fashion brands and metaverse platforms could have a similar generative effect (Choi and Suh, 2008).…”

“…Due to the nature of fashion consumption, which values exposure and emotional experience, fashion brands' collaborations with various non-fashion industries have been known to improve their brands' image and increase sales, particularly in the IT or mobile industry (Lee, 2015;Kim et al, 2023). Because the demand for avatar products that reflect people's identities in the virtual world is constantly increasing, collaboration between fashion brands and metaverse platforms could have a similar generative effect (Choi and Suh, 2008).…”