The proposed business project seeks to ensure that at Monroe College’s Bronx Campus, the Jag Café emerges as a moderately priced restaurant offering convenience and promising breakfast and lunch experiences for students, faculty, and other individuals both in the campus community and in the neighborhood. Particularly, the proposed project involves the adoption and implementation of a new menu aimed at achieving family style services, food, and beverages. The proposal comes at a time when the cafeteria’s current menu is long and proves inconvenient in relation to the rate of order turnover. The location of the project is Kings Hall. Indeed, some of the anticipated and unexpected costs predicted to come with the new menu include the need to train employees and also ensure that several materials are in place to accommodate the new menu, and also ensure that the required raw materials and food preparation facilities are in place. However, the three-year sales project suggests that the financial benefits that might accrue from this project’s implementation are likely to outweigh the perceived costs. As such, the project is worth supporting because it not only promises profitability but also strives to make the Jag Café a place with quality meals at reasonable prices in the Bronx, as well as evolve as a home-style cafeteria in the campus.