Characteristics of Influencer Relations: A Literature Review

Lolita, Theresia Lavietha Vivrie

doi:10.31315/jik.v20i3.6898

Cited by 3 publications

(3 citation statements)

References 22 publications

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“…Lastly, influencer marketing. It's increasingly popular in Indonesia, with many local celebrities and social media personalities commanding large followings and significant influence over consumer behaviour (Lolita, 2022).…”

Section: Literature Review Digital Marketingmentioning

confidence: 99%

Digital Marketing Activities at IDEMU by Vivere

Alvin

Yasmin

2023

MINISTAL

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Digital marketing is a strategy that utilizes digital media to connect both potential customers and companies. One of the companies engaged in furniture that implements digital marketing is IDEMU by Vivere. This research was conducted with the main objective of finding out the digital marketing activities carried out by IDEMU. This research includes qualitative research with a case study method. The interesting finding of this research is that IDEMU's digital marketing focuses on Instagram and collaboration with influencers. Furthermore, collaboration with influencers is more inclined than collaboration with microinfluencers because the target customer is more niche.

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Section: Literature Review Digital Marketingmentioning

confidence: 99%

Digital Marketing Activities at IDEMU by Vivere

Alvin

Yasmin

2023

MINISTAL

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“…Alongside cultivating relationships with influencers, brands must also focus on crafting captivating content that resonates with their target audience. This collaborative process may involve working with influencers to develop sponsored posts, product reviews, or social media campaigns highlighting the brand's offerings (Lolita, 2022).…”

Section: The Age Of Influencers Relationsmentioning

confidence: 99%

Influencer relations: the new paradigm of public relations

Sumandiyar,

Smith,

Syahr

et al. 2023

Indonesian Journal of Communications Studies

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Digitalisation has become an integral part of people's daily lives, particularly with the significant impact of the COVID-19 pandemic. In the past, Public Relations (PR) primarily focused on public branding, catering mostly to a select audience. However, the rise of Digital Uses and Gratifications has led to a transformation in media dynamics, giving rise to a new paradigm known as Corporate Communications and Influencer Marketing. In this research, AI Machine learning and Pattern Analysis was employed to examine the patterns of the Influencer aspect within Public Relations. This emerging PR paradigm demonstrates the dynamic nature of the field as it expands to encompass new dimensions. Incorporating Influencer Relations to promote products requires integrating Corporate Communications skills to establish a thriving Influencer Relations industry. This highlights the evolving nature of PR in response to the changing media landscape, indicating the need for a comprehensive approach to harnessing the potential of digitalisation and Influencer Marketing in modern Public Relations practices.

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“…The influence of credible community partners becomes very significant in shaping the society positive impression. These community partners have trustworthy experience and competence, which can counteract negative perceptions occurs (Lolita, 2022).…”

Section: Le Minerale's Digital Communication Strategy In Responding T...mentioning

confidence: 99%

Digital Public Relations and Social Sustainability: A Case of Le Minerale’s Disposable Gallons

Shihab,

Perdana,

Daniela

2023

J Appropr Technol

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Le Minerale’s production of disposable water gallons has generated news in the national online media, strengthening public opinion about Le Minerale products polluting the environment. As Indonesian people are very concerned about environmental issues, Le Minerale responds to this situation immediately and appropriately. This study aims to analyze the case on how Le Minerale's public relations strategy is implemented in digital media platforms to respond the social sustainability issue of disposable gallons. To meet the aim of this case study, relevant texts or documentary sources were analyzed from Le Minerale's official website and social media which can be publicly accessed. In addition, the researchers gathered articles about Le Minerale and also online petitions. The collected data is then analyzed using the data analysis procedure proposed by Daymon and Holloway. Findings of this research found that Le Minerale has been successfully addressed the issue by implementing the PR strategy model framework from Ronald D. Smith's. This company proves himself as a competitive brand by using proactive strategy to build positive opinion with a coalition approach, activism, and philanthropy. Smith’s PR strategy model has also been used in Le Minerale’s communication strategy that focuses on publicity, spreading newsworthy information, and implementing communication transparency throughout digital media. Therefore, Le Minerale has successfully maintained the company’s image through the effective digital public relations strategy they do in addressing the issue and promote their commitment to social sustainability.

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Characteristics of Influencer Relations: A Literature Review

Cited by 3 publications

References 22 publications

Digital Marketing Activities at IDEMU by Vivere

Digital Marketing Activities at IDEMU by Vivere

Influencer relations: the new paradigm of public relations

Digital Public Relations and Social Sustainability: A Case of Le Minerale’s Disposable Gallons

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