2018
DOI: 10.14419/ijet.v7i2.34.13908
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Characteristics of Startup Company and Its Strategy: Analysis of Indonesia Fashion Startup Companies

Abstract: Startup companies, as an organization in the early phase, have different characteristics than mature organization. The research method is qualitative because the purpose is trying to understand the startup characteristics. The research object is Indonesia fashion startup companies because it is one of the most promising start ups in Indonesia. Strategy choices are crucial in fashion startups in Indonesia. Objective of this paper is to analyze the strategy that has been used in fashion startups in Indonesia. Mo… Show more

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Cited by 29 publications
(26 citation statements)
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“…Secara keseluruhan, cerug pasar (niche market) diidentifikasikan oleh mayoritas responden sebagai segmen pasar (Nurcahyo 2018). Segmen yang dimaksud adalah sebagai strategi yang diterapkan pelaku usaha sasirangan untuk fokus ke pelanggan tertentu, yaitu konsumen yang gemar dengan produk khas daerah (Hussein 2019).…”
Section: Segmentasi Produk Sasirangan Pewarna Alamunclassified
“…Secara keseluruhan, cerug pasar (niche market) diidentifikasikan oleh mayoritas responden sebagai segmen pasar (Nurcahyo 2018). Segmen yang dimaksud adalah sebagai strategi yang diterapkan pelaku usaha sasirangan untuk fokus ke pelanggan tertentu, yaitu konsumen yang gemar dengan produk khas daerah (Hussein 2019).…”
Section: Segmentasi Produk Sasirangan Pewarna Alamunclassified
“…The characteristics of companies have a classification as a start-up company from 4 dimensions: (1) Organizational, namely the organization of small-scale, dominated organizationally young, environment organization homogeneously, the organizational structure in the form of informal, have a little difference in the organization, and the organization is centralized; (2) Ownership, the relation between owner and managers in decision-making, as well as the supervision, conducted directly; (3) Strategy and Innovation, including the use of grooved marketing strategy, oriented towards risk, rapid innovation, as an activator of the first or second, and the lack of research products; and (4) Funding from personal savings or a family [22].…”
Section: Human Security: Millennial Generation Actuating Angkuts Based Applications In Managing Wastementioning
confidence: 99%
“…In decision-making, start-up companies often do not use strategic management tools. With centralized decision-making, start-up companies take a more flexible and adaptive path in decision-making [3].…”
Section: Introductionmentioning
confidence: 99%